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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
Genesis H.
Houston, TX
91 reviews
Beauty Junkie Expert Level 2
Review for: Caramel more...
BEST CHEAP DRUGSTORE FOUNDATION OUT THERE!! It’s very good with my combination skin and it lasts all day , I love how it also has a applicator as well
Hannah A.
Grand Rapids, MN
60 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
I was so suprised by this foundation! It was very light but buildable!! Id say is had light coverage but enough to make my uneven toned skin look even!
Shianne R.
Greeneville, Tn
32 reviews
Beauty Junkie Expert Level 1
I use this, but it’s sticky and hard to blend out. Once it is blended and setting powder is applied it is definitely amazing for a drugstore foundation
Caitlyn T.
Lebanon, IN
8 reviews
Review for: Soft Ivory more...
It is verryyy Cakey. Clings to dry patches. The coverage is pretty good but not great. It is affordable I won’t lie but it’s it not worth the 5 dollars
Claire h.
6 reviews
Review for: Mahogany, Soft Ivory, Golden Beige, Porcelain, Classic Beige, Nude Ivory, Toffee, Shell Ivory, Caramel, Rose Ivory, Cream Beige, Cocoa, Espresso, Buff Bisque, Mocha, Soft Beige, Desert Beige, Peach Natural, Amber Beige, Bronze Beige, Other more...
Super affordable and good coverage foundation. Smells kind of like paint but overall a very nice product. Would reccomend. Has more of a matte finish.
Autumn D.
Knoxville , TN
58 reviews
Beauty Junkie Expert Level 2
This sets weirdly into my skin. The color is perfect for my skin tone but I can't seem to get the right primer and setting spray to make this flawless.
Seth R.
38 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
Amazing coverage at a drugstore price point you can’t beat! Although it did break me out the first few times using it that was resolved with a primer!
Skyler H.
17 reviews
Review for: Porcelain more...
I love this foundation! It's so beautiful for such a low price. There's so many color options to match every skin tone and it's only $5. I think, yes!
Sara G.
35 reviews
Beauty Junkie Expert Level 1
I hated everything about this foundation. The smell is awful. It made me sooooo oily. It was very patchy. Needless to say my daughter ended up with it.
Katie B.
130 reviews
Beauty Junkie Expert Level 2
This is my second favorite foundation (only to Kat von d). It's long lasting, comfortable, pigmented, great to my sensitive skin and it's cruelty free.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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