wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,559 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8559)
Q&A (460)
Media (1716)
LaCandace H.
Huntington, WV
80 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This foundation is such a natural full coverage foundation and I love it. A little goes a long way and it's been my go to foundation for almost a year now.
Valencia S.
Pueblo, CO
53 reviews
Beauty Junkie Expert Level 1
Wet N Wild has some of the best products! This foundation is amazing and especially for the price. It is comparable to some expensive high end foundations!
Amber B.
Columbus, IN
80 reviews
Beauty Junkie Expert Level 2
Amazing drugstore foundation comparable to high end. Great blendability and lasting stay. I reach for this more often than high end ones in my collection.
Jazmine R.
Tampa, FL
1637 reviews
Review for: Shell Ivory more...
This is the foundation of foundations. It works great for oily skin too! It has so much coverage you wouldn't expect it and it is SO CHEAP!!!! Get it now!
Kelly G.
Lynn Haven
31 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
The worst foundation i've ever put on my face. Made me look dry and flakey, and dull. I would not repurchase and i would only reccomend to my enemies.
April D.
Lake Village, AR
232 reviews
Beauty Junkie Expert Level 3
This foundation is seriously so good and for the price it can't be beat. I wanna say it's similar to a high end brand. It's lightweight and full coverage!
Beth D.
133 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
Wet n wild photo focus foundation is probably the best drugstore foundation there is. This foundation is full coverage, looks beautiful and lasts all day!!
Lauren P.
Houston, TX
72 reviews
This foundation is wonderful. It's a super affordable product. The only thing is a don't care for the applicator. The coverage is great and very buildable
Cristina G.
40 reviews
Blends out beautifully with both brush or sponge. Is not too runny or thick to manage. The paddle like applicator is very different but gets the job done.
jenn h.
84 reviews
Beauty Junkie Expert Level 3
honestly when i heard of this product i was so shook about it. but when i had tried it it still gave me flashback idk why.. its great full coverage though
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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