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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1674)
Bailey B.
Russell, KS
62 reviews
Beauty Junkie Expert Level 2
This found was okay from far away, but up close its looked very dry in my skin. I have dry skin personally so maybe it isn't good for dry skin in my opinion.
Shyanne D.
Spokane, WA
88 reviews
Beauty Junkie Expert Level 2
I like this foundation, but I dont find it to be the best for oily skin. It isnt super long wearing, but the finish is nice. I probably wouldn't repurchase.
Jessica D.
Eagle Mtn, UT
140 reviews
Beauty Junkie Expert Level 2
Absolutely love this foundation .. it's definitely a medium coverage but buildable it looks great on the skin. I just wish it had more shades to choose from
Diane S.
Milbridge, ME
161 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
I love this foundation. It gives my the perfect matte finish the only problem I have with it is that my favorite concealer doesn’t work with that foundation
Holly P.
9 reviews
This foundation is good for the price and is a medium coverage foundation. It is almost the only foundation I've found at a drugstore with a cool undertone.
Lesley S.
89 reviews
Beauty Junkie Expert Level 2
One of my new go to drugstore Foundations! I can't believe the quality you get here for this price tag! Really beautiful finish and has decent staying power
Megan J.
15 reviews
Beauty Junkie Expert Level 1
It's a perfectly fine Foundation, but it has a smell like paint you put on your walls what does dry the smell goes away but it makes you wonder what's in it
Brenigan J.
46 reviews
Beauty Junkie Expert Level 1
This is the BEST drugstore foundation ever. Beautiful finish, easy to blend, and lasts all day. When I pair this with Elf primer my makeup lasts 12+ hours!!!
Adrienne H.
Colorado Spgs, CO
229 reviews
Beauty Junkie Expert Level 4
So affordable and so freaking good. Leaves a flawless finish with medium to fullish coverage depending on how you apply. Comparable to MAC studio fix fluid.
Brittany D.
Miami, FL
61 reviews
Beauty Junkie Expert Level 4
Absolutely hated this!! I don't know how it got the hype it did but this stuff made my face look so dry and cakey! Also it has the worst chemical smell ever!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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