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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,387 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8387)
Q&A (456)
Media (1672)
Jamie T.
54 reviews
Beauty Junkie Expert Level 1
I love that it's buildable and cancels out a lot of my hyperpigmentation from my cystic acne. Definitely the "bang for your buck" without breaking the bank!
Leticia C.
35 reviews
Beauty Junkie Expert Level 1
Review for: Bronze Beige more...
You can never go wrong with wet n wild! Light foundation with good coverage long lasting and so affordable. The only con about this foundation is the smell.
alexis F.
Fresno, CA
425 reviews
Beauty Junkie Expert Level 5
This is a great found as took for a drug store product. The coverage is medium to full coverage. Their is no flashback in photos while using this foundation.
Jessica D.
Eagle Mtn, UT
140 reviews
Beauty Junkie Expert Level 2
Absolutely love this foundation .. it's definitely a medium coverage but buildable it looks great on the skin. I just wish it had more shades to choose from
haven f.
57 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
love love love this foundation. Very inexpensive but very full coverage! This can be built up to a very high coverage of a thin layer for a medium coverage.
Adrienne H.
Colorado Spgs, CO
229 reviews
Beauty Junkie Expert Level 4
So affordable and so freaking good. Leaves a flawless finish with medium to fullish coverage depending on how you apply. Comparable to MAC studio fix fluid.
Trish B.
39 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I LOVE this foundation. It stays on all day long and makes my skin look so smooth. I have acne and acne scars and you can't even tell. Great great foundation
Megan J.
15 reviews
Beauty Junkie Expert Level 1
It's a perfectly fine Foundation, but it has a smell like paint you put on your walls what does dry the smell goes away but it makes you wonder what's in it
Desiray S.
Fort Thomas, KY
424 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
Oh the smell!!! It’s terrible! If you can get passed the smell then it’s fantastic. It’s a great foundation. Coverage is excellent and the price is amazing.
Holly P.
9 reviews
This foundation is good for the price and is a medium coverage foundation. It is almost the only foundation I've found at a drugstore with a cool undertone.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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