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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
Catherine S.
Ormond Beach, FL
71 reviews
Beauty Junkie Expert Level 2
One of the top 5 best drugstore foundation. This foundation is beautiful. It looks amazing in pictures. Its medium coverage with a full coverage kind of look.
Michaela l.
Cincinnati, OH
22 reviews
Beauty Junkie Expert Level 1
This foundation is incredible!!! So affordable! I️t has a medium coverage and is buildable. I️ get compliments on my skin every time I️ wear this foundation!!!
Pinkyy J.
Los Banos , CA
135 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
Not a bad foundation. Just the smell.. and it oxidized a little darker so you have to be careful with your color selection. Overall a decent foundation. 
Di'Avian R.
13 reviews
Great coverage but it felt really heavy on the face. My face did look a little oily after applying so when buying this I recommend getting a powder to go with.
Chante M.
Brownsville , TX
61 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
For the price of this foundation it is amazing. Full coverage and does not feel heavy on the skin. Downfall is that they don't have many shades to choose from.
Ambreah L.
4 reviews
Beauty Junkie Expert Level 1
I absolutely adore this formula on my skin however when I use it on some of my clients they claim to breaks apart on their skin and takes forever to dry down.
Diana R.
Tulsa, OK
14 reviews
Beauty Junkie Expert Level 1
I'm in love with this product!!! I personally love this foundation because it does what it says .it looks amazing on photos .. favorite drugstore foundation!!!
Bailee D.
Columbus, OH
5 reviews
Review for: Shell Ivory more...
I needed this in the shade nude ivory but everywhere i went it was sold out, however it blended out great. This is more a light to medium coverage foundation.
Dominic G.
Red Wing, MN
69 reviews
Beauty Junkie Expert Level 1
Worked really well. Medium to full coverage. Smelled a little off putting, felt pretty good though. Didn’t really like how it kind of sat in the pores though.
Carla S.
75 reviews
Beauty Junkie Expert Level 2
This foundation is great if you are oily the coverage is super Buildable and the finish is Matte the shape range for a drug store foundation is pretty amazing
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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