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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (454)
Media (1667)
Carla S.
75 reviews
Beauty Junkie Expert Level 2
This foundation is great if you are oily the coverage is super Buildable and the finish is Matte the shape range for a drug store foundation is pretty amazing
Liandra O.
23 reviews
Beauty Junkie Expert Level 1
This foundation is really good for the price! It does cling to dry patches so make sure you or your client has a nice base before applying! Love this product 💟
Di'Avian R.
13 reviews
Great coverage but it felt really heavy on the face. My face did look a little oily after applying so when buying this I recommend getting a powder to go with.
Lacee K.
Jonesville , LA
27 reviews
Beauty Junkie Expert Level 1
Love love this foundation. You seriously look photoshopped. It's so good. It does smell like paint but I can get over that because of how good the product is.
Diana R.
Tulsa, OK
14 reviews
Beauty Junkie Expert Level 1
I'm in love with this product!!! I personally love this foundation because it does what it says .it looks amazing on photos .. favorite drugstore foundation!!!
Kerigan M.
Dodge City, KS
15 reviews
Review for: Rose Ivory more...
I like the look of this when I first put it on but after a couple of hours of it on it breaks up on my nose and chin. It also has a really strong paint smell.
Alysa T.
64 reviews
Beauty Junkie Expert Level 2
This is one of my absolute favorite foundations! If you’ve never tried go out and try this, it covers blemishes very well (full coverage) & is very affordable!
Jennifer M.
Odessa, FL
1277 reviews
Beauty Junkie Expert Level 5
Favorite foundation of all time. I have tried a ton of other brands and yes the chemical smell is not the best but this is cruelty free so i will let it slide
Ambreah L.
4 reviews
Beauty Junkie Expert Level 1
I absolutely adore this formula on my skin however when I use it on some of my clients they claim to breaks apart on their skin and takes forever to dry down.
Pinkyy J.
Los Banos , CA
135 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
Not a bad foundation. Just the smell.. and it oxidized a little darker so you have to be careful with your color selection. Overall a decent foundation. 
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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