wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,079 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,203)
Q&A (519)
Media (1819)
Jennifer P.
72 reviews
Beauty Junkie Expert Level 2
this product is really good, especially for its price. I struggle with finding a foundation that matches my skin tone but not with this. The coverage is buildable but it is kind of sheer at first. But you can get a good medium coverage with it.
Marie K.
Canby, OR
279 reviews
Beauty Junkie Expert Level 3
Review for: Shell Ivory more...
This foundation is actually really nice. It’s easy to use and it works well with beauty blenders and foundation brushes. It is medium coverage and I love how it has a little plastic brush applicator. Makes it easier to use and it lasts a long time and the price is great. It makes your skin look smooth too! I recommend this if you like smooth medium coverage.wet n wild Photo Focus Foundation
Summer H.
Hamilton, OH
77 reviews
Beauty Junkie Expert Level 2
Okay this is one of the cheapest and best drugstore foundations I have ever used, I purchased mine for under $5! They have a lot of shades so it’s easy to shade match, the product is very long lasting and looks perfect under a good setting powder. This product also has a nice like spatula applicator which makes it very easy to apply !
Tina G.
223 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
My first impression of the foundation was that I hated it. It didn't seem to stick to my skin and looked very cakey any time i wore it. However, I stopped using it for a couple of months and changed up my routine for moisturizing my face and have came back to this foundation. I would say that now it is "okay". It is not my favorite by any means but it is good when you want a quick routine.
Lina M.
8 reviews
Review for: Buff Bisque more...
FIRST OF ALL, THIS THING STINKS! FFS, did I buy this from Rite aid, or Lowes???? This smells like f*ckin Sherwin Williams high gloss!

Otherwise, this was alright. Mid coverage that's buildable. However, even if I powder, I'll still be cakey and greasy after I'd say 4 hours?

Not streaky, I apply with an elf or BH cos brush. Settles into a semi matte on me. Dries quickly. It ble ds like a dream. Kuddos to that. Would I recommend? Eh.. if you need a quick fix. 
Ashley  W.
Glassboro , NJ
43 reviews
Beauty Junkie Expert Level 4
Man this foundation does not blend out easily no matter what beauty sponge or tool I use :/ I love, however that it tells you the shade range and undertone on the bottle. Finding a drug store foundation is so incredibly hard these days just by a glance.....
Tricia C.
9 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
Review for: Classic Beige more...
This foundation is one of my go to foundations. It applies flawlessly. Compared to my more expensive foundation I would have to say it applies and last longer than some of some. I live in a very humid state and this foundation isn't heavy at all. It lasts all day in 100+ degree weather. If new to make or just starting your makeup collection I would say this is one to try. 
Cecilia L.
49 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
My everyday foundation! Blends easily, doesn’t look caked or heavy and lasts all day on my oily skin. I do a thin layer to even out my skin tone and then cover up any spots with concealer and it looks great! Favorite drugstore foundation!
Keliana K.
Louisville , KY
176 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
BEST DRUGSTORE FOUNDATION EVER!! I am using this foundation now, i love the feeling i love the little applicator it has once you pull it out of the container. I’m obsessed with the smell of it lol. This is a full coverage foundation and the price for it is totally adorable and so worth it a little goes a long way in this product!!! wet n wild Photo Focus Foundation
Mona D.
New york
77 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
I really like this foundation. It's really cheap and you can't really tell the difference between it and the higher end foundations. It may smell a bit funny at first but that goes away. Cheap price point and full coverage is really great
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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