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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Sarah M.
Coeur D Alene, ID
82 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
One of the BEST drugstore foundations I’ve ever tried. You know how much it is? 4 FREAKIN DOLLARS. I’m obsessed and I use it as my everyday foundation pretty much!
Tiffany A.
Dry creek, WV
136 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
I really like this foundation. The coverage is amazing, it looks so pretty on the skin, & it’s so affordable.
Jenny P.
Austell, GA
22 reviews
Beauty Junkie Expert Level 2
I love my wet n wild foundation and I love how it make my face look. Yes it do last long. It's good for all skin type. That's why I love it so much. It is lightweight. Yes I would recommend to everybody.
Jenna P.
Port Saint Lucie
51 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
I really enjoy this foundation because it’s very affordable and has a dewy and natural finish. However it was difficult to find my shade because they look pink.
Kelly A.
Olive Branch, MS
64 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This has definitely become one of my favorite drug store foundations. It is so lightweight and easy to blend out. It gives the perfect amount of coverage! LOVE!
Donna A.
Northfield, NJ
44 reviews
Beauty Junkie Expert Level 4
Review for: Peach Natural more...
Was very surprised how well this foundation lasted. Beautiful finish but a little drying even with hydrating primer. Lasts a good 8 to 9 hours with no creasing.
Alice S.
Mineral wells , TX
119 reviews
Beauty Junkie Expert Level 2
Great foundation! Stays on a super long time and is vary lightweight. However I'm having trouble finding my shade I have 2 now and still haven't found my shade.
Arianaa M.
El Paso, TX
291 reviews
Beauty Junkie Expert Level 3
Love this foundation the only thing is it does oxidize on tthe skin so i recommend getting a lighter color. But other then that its super good and full coverage
Brittany B.
Cobb, WI
100 reviews
Beauty Junkie Expert Level 1
This smells straight up like paint. It kind of goes on like paint as well, but it seems to work okay. The color range is amazing though so that's always a plus!
Jessica R.
17 reviews
Beauty Junkie Expert Level 1
I have wasted money on many brand foundations and hated each one this one is only five dollars and is by far the best foundation I have used, totally recommend!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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