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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,362 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8362)
Q&A (454)
Media (1667)
Emily K.
Taunton, MA
253 reviews
Beauty Junkie Expert Level 4
My favorite drugstore foundation!! Unbelievably affordable! Great matte finish. I would recommend for almost any kind of skin!
Summer C.
Cambridge, MD
60 reviews
Beauty Junkie Expert Level 1
This foundation smells horrible but the coverage is pretty good. It doesnt dry cakey or anything and it stays put all day.
Mikaylah M.
Church Hill, TN
668 reviews
Beauty Junkie Expert Level 4
Review for: Soft Ivory more...
It has a very distinct smell, almost like paint. It feels good on my oily skin but I can’t get a lot of coverage from it.
Aireona C.
['Fort Gay', 'WV'], WV
22 reviews
Review for: Soft Beige more...
I like this foundation. Great coverage and colors it made my face really oily . So I don’t use it as much as my others
Francely S.
12 reviews
Such a great over all foundation! Great finish. I have dry skin and it does not make my make up look dry or flakey.
Kelsey P.
Beckley, WV
43 reviews
Beauty Junkie Expert Level 1
I love this! It's my first favorite drugstore make up it makes your face feel smooths and it makes it look great
Sarah M.
Coeur D Alene, ID
82 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
One of the BEST drugstore foundations I’ve ever tried. You know how much it is? 4 FREAKIN DOLLARS. I’m obsessed and I use it as my everyday foundation pretty much!
Tiffany A.
Dry creek, WV
136 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
I really like this foundation. The coverage is amazing, it looks so pretty on the skin, & it’s so affordable.
Jenny P.
Austell, GA
22 reviews
Beauty Junkie Expert Level 2
I love my wet n wild foundation and I love how it make my face look. Yes it do last long. It's good for all skin type. That's why I love it so much. It is lightweight. Yes I would recommend to everybody.
Arianaa M.
El Paso, TX
291 reviews
Beauty Junkie Expert Level 3
Love this foundation the only thing is it does oxidize on tthe skin so i recommend getting a lighter color. But other then that its super good and full coverage
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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