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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,358 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8358)
Q&A (454)
Media (1665)
Amber S.
88 reviews
Review for: Amber Beige more...
This foundation provides full coverage and all day use. It does have quite a dewy look but a finishing powder helps a lot. It very affordable and I got it from my local Walmart. Would recommend
Yvette/Evie P.
10 reviews
Review for: Rose Ivory more...
This product applies perfect. Blends out flawlessly, and has great coverage. I would give it five stars, but, I don't like that the foundation lasts for a short period of time.
Bria M.
7 reviews
There is so much to say about this product. This product releases a beautiful matte finish with the true instinct of no flashback. Very lightweight with just enough coverage. Very blend able and build able. Would definitely recommend.
Karigan M.
Edmonton, KY
19 reviews
The only reason I gave this a star was because I had to to start the review. This is super heavy on my skin. My skin is naturally really oily and since using this foundation my face has large dry patches. Wouldn't recommend using this
Stacey D.
Bovey, MN
6 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
Heard great reviews about this foundation so had to try. Didn't wear well on my through the day. Broke down on my forehead and around my nose within a couple hours. Wouldn't recommend for oily skin.
Mary B.
Phoenix , Az
8 reviews
Beauty Junkie Expert Level 3
I honestly love this foundation, I work around 9 hours everyday and this foundation holds up pretty good. I have combination skin and I can honestly say this controls my shiny oily areas pretty well. 
Sabrina W.
8 reviews
Beauty Junkie Expert Level 1
This is the BEST foundation I have ever tried. It is a great consistency that looks great on my skin. It doesn't ever look cakey. The best part is: it's a low price product with very high quality
Allison M.
Hudson, OH
111 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
Wet and wild, once again stepping up the game without stepping up the price! Does smell like paint though, so if strange scents in products bother you, you won't like this
Lysette B.
Angleton, TX
20 reviews
BEST DRUGSTORE FOUNDATION I HAVE GOTTEN MY HANDS ON! would definitely recommend this to anyone on a budget or any one looking for a great cheap foundation! (Oily skin)
Rachel💙💜 J.
9 reviews
Review for: Golden Beige more...
My roommate told me about this and I thought it was so cool. It comes with a stick so you don’t have to worry about your hands touching the foundation and your face.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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