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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,359 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8359)
Q&A (454)
Media (1666)
Vanessa C.
E Providence, RI
55 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This a great foundation the price is great Wet and Wild is def underrated the did an awesome job with coverage and longevity PRICE IS RIGHT Con- Not many shades 
Meagan M.
Ladoga, IN
59 reviews
I just bought this foundation and so far I like it. It's good for any skin really. Not sure if it's long lasting because I just tried it on. Seems to be pretty good though
Britney S.
Newark, OH
44 reviews
Beauty Junkie Expert Level 1
Recently purchased the Wet N Wild Photo Focus foundation and I love it! I have dry, patchy skin and this gives me great, flawless coverage. It doesn't end up looking patchy through the day.
Jennifer D.
Franklin, PA
76 reviews
Beauty Junkie Expert Level 2
I liked this foundation but good Lord the smell. It's like straight up paint thinner & that in itself was it for me. I'm not trying to wear something that smells that crazy on my face.
Haylee P.
Douglas, GA
4 reviews
By far my HOLY GRAIL when it comes to drugstore foundation! I TOTALLY recommend. It is full coverage with a matte finish in my opinion. Love, love, love this stuff!
Brittany P.
Portsmouth, OH
329 reviews
Beauty Junkie Expert Level 4
Not sure why it's causing... I applied primer and moisturized my face before hand. My skin is never dry like this and my makeup never looks cakey. I'm so disappointed.
Stacy T.
Savannah, GA
134 reviews
Beauty Junkie Expert Level 2
I love the foundation. It is a natural satin finish. It is long wearing. I am oily and it wears well, but if I wear for extended periods I look SUPER oily. They have improved their shade range, but it still has room to improve
Shana W.
Cambridge, OH
360 reviews
Beauty Junkie Expert Level 5
One of my favorite foundations, only downside I have found is the smell of paint when I open but wears off after drying, such a beautiful finish and great coverage.
Anasia E.
Louisville , KY
57 reviews
Beauty Junkie Expert Level 2
Great for dry skin. Makes my skin look like it's glowing and natural. I don't get flashback from this foundation and I personally think it blends best with a wet beauty blender.
Endrika E.
Edinburg, TX
82 reviews
Beauty Junkie Expert Level 2
Review for: Amber Beige more...
Very very cheap! But it is a very good foundation. Has full coverage. I love it. Good for daily makeup. It does smell like paint a bit but it is a very good product
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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