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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,392 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8392)
Q&A (456)
Media (1673)
captain o.
71 reviews
Beauty Junkie Expert Level 2
So good for dry skin! I use it for dance competitions and if I set it with powder then it lasts through all that sweat. A nice, natural look that does not get cakey. I do not wear foundation often at all but when I do, I wear this!
Maggie J.
Socorro, NM
43 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque, Nude Ivory more...
This foundation is great for the price! It works well for oily skin, and lasts quite a long time. The only problem I find myself having is it blending with other printers besides the Wet N Wild primers. But besides that, I love it!
Emily D.
Great Falls
44 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
This is my go to foundation! It seriously never fails me. It's easy to apply, and lightweight but gives build-able full coverage. The price is just the cherry on top. A lot of people have a problem with the smell but it doesn't bother me. The packaging is a little cheap but I can put up with it for an amazing foundation. I have recommended it others and will continue to! All my following products (powder, bronzers, highlights, etc.) go on like a dream on this product. It's a staple for me.  
Maurgan W.
ingleside, texas
14 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
This is one of my new holy grail foundation it’s so nice. Other foundations usually make my skin really oily after wearing it for a couple of hours but this is like your skin but better. It’s super natural and lightweight I love it!
nsndbe n.
27 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
This foundation is okay. I really like the applicator . However the product smells like paint . It is not good for people with dry skin . It has a super dry matte finish . It would be good for oily people . Light to medium covergae
😍😘😁 G.
Seagoville , TX
80 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
For the Price 💰 Its Stupendous ❤️️ The coverage of a 5$ foundation 🙏🏼😲 i can say that when ur new to it or lay away for a while and come back to it it does feel numbing 🙁 for a coupke of seconds . And smells like paint 😤. But it is the cheapest ! So i dont mind the smell . It is not too thick , but it has just the perfecct coverage and i bet it is buildable but im fine with one layer . Better than maybelline fit me . Does not wear out throughout the day . Pores dont show !
Brooke P.
flower mound
110 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory, Soft Ivory more...
inexpensive, great for beginners, great for people who do not like full coverage foundations, lightweight

shows off every pore, shows every dry patch and blemish, very hard to build up coverage
I will not be buying the  wet n wild Photo Focus Foundation again, and I will not recommend it to anyone. 
ℓσяєииα g.
43 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
For someone reason they don’t have the color I use for the review! But I use golden beige. This is my Go to foundation for my day to day! It’s very light weight but also very build able! YES I DO RECOMMEND! Gives a flawless finish
Cynthia C.
Round Rock, TX
64 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
I did not like this foundation at all. It really didn’t blend into my skin and kinda just like say there and accentuated my pores and made them look more bigger. I also have dry skin and it made my skin look super patchy and flaky. If it works for you then I’m happy that it did but it really didn’t do anything for my skin at all.
Kimberly K.
Spring City, TN
15 reviews
Review for: Rose Ivory more...
I wear this foundation everyday! It stays on so good with minimum touch ups and survives the day! It has a matte finish that isn’t to dry! I would recommend it to someone with extremely dry skin. I will definitely be purchasing this again! A great product for a low price!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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