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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,375 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8375)
Q&A (456)
Media (1670)
Evelyn C.
Colton, CA
115 reviews
Beauty Junkie Expert Level 2
This has quickly become one of my favorite foundations, it's a medium/full coverage! If you are a full coverage kinda person then you can definitely build it up! I do recommend though, it is a fav👌
Emery A.
Laie, HI
74 reviews
This is the foundation I use on all my clients because it's long lasting and as the name says it looks perfect in photos. It's pretty easy to find a shade that will match you and it's so affordable
Gabriella B.
Eugene, OR
188 reviews
Beauty Junkie Expert Level 3
I highly doubted this foundation but once I purchased it (5$) at Walmart, I absolutely fell in love. It super buildable and has great coverage. It applies really easily with a sponge and it doesn't give you that Cakey dry look
Carissa J.
Astoria, NY
209 reviews
Beauty Junkie Expert Level 2
Honestly my go to right now for summer foundation. Gives me a dewy look. The only problem I have with this is the applicator. I have literally ruined two shirts because the foundation fell on it.
Madison W.
37 reviews
Beauty Junkie Expert Level 1
Pretty good product. I like the formula and the shades are pretty good. I have dry skin and the finish is nice, it doesn't dry me out. It is easy to apply and blends nicely. I would buy it again, very affordable priced items.
katherine h.
Hopkins, MN
10 reviews
Beauty Junkie Expert Level 1
The best foundation try with other bases before but today I dry the skin exept this I love it is my favorite apart that lasts a lot because I trade a lot of products and with a little reach for today's face and covers very well
Jessa B.
Bronx, NY
363 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
Some days I like it other days I hate this. The coverage is hard to build up since it applies pretty patching but once you do the finish is very nice. The smell is straight up Elmer's glue scented.
Roselyn T.
22 reviews
Beauty Junkie Expert Level 1
Review for: Amber Beige more...
It looks nice when it comes on. But it does not last long on oily skin! Stay away from this if your skin is oily because it will start to crack. It's a great price but for people with normal skin
Maryellen P.
Waynesboro, PA
9 reviews
This did not sit on my face well at all it wouldn't sit on ceartain spot on my face did not look good at all  it was a matte finish can't say there was any pros  medium coverage.  
Jany I.
121 reviews
Beauty Junkie Expert Level 3
His foundation is amazing! I can't believe how great it is for the price. I used mine and set it with powder and it literally lasted me all day. I have officially replaced my Milani foundation with this one.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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