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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
Jena T.
94 reviews
Beauty Junkie Expert Level 2
For only $5 this foundation is AMAZING! I love the applicator, super easy to apply. Very long lasting and looks great in photos. My favorite drugstore foundation. If you haven't tried it.. try it.
Mikaela &.
West jordan, UT
185 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
R ally beautiful foundation. Good coverage. Looks like skin. The applicator is different but effective. Glitter smells like paint. The smell does not linger in the skin it’s just strong when you open the bottle.
Mindy S.
Coldwater, MS
30 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
The fact this foundation only costs $5 is absolutely insane to me. My skin looks so good. It's got great coverage and leaves an even tone. It's not heavy. I can wear it all day and be comfortable.
Phoebe M.
Los Angeles, CA
32 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
A pretty good product when I tried it at first. Recently seems to be breaking me out especially with using a non mattifying primer. I think it is a good product just not made for my oily/sensitive skin!
Delmi S.
Dunellen, NJ
22 reviews
Beauty Junkie Expert Level 2
This is a good mattifying foundation for oily skin but beware if you have dry skin. I have oily skin but dry undereyes and of you get even a tiny bit near your undereyes it's going to be a cakey mess. Also dries very fast so work in sections. Medium coverage but buildable.
Casee C.
Bremen, GA
63 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige, Golden Beige, Buff Bisque more...
Obsessed. Best drug store foundation. I saw a few beauty bloggers recommend it & they are right. Great price point. Awesome coverage. Love love love. Matte finish. Always my go to for a full face.
Shauna S.
Pataskala, OH
75 reviews
Beauty Junkie Expert Level 3
This is one of my favorite drugstore foundations. It wears so well throughout the day, has flawless coverage and the price is perfect. I will absolutely keep a bottle of this on deck at all times!!
Jayme Y.
geneseo, NY
835 reviews
Review for: Classic Beige more...
this smells really strong like paint. but the coverage is nice and so is the price. i like the applicator although i don’t apply is straight to my face for sanitary reasons. i love the color selection
Morgan I.
100 reviews
Beauty Junkie Expert Level 2
I was really shocked how well this foundation worked for my oily skin. It stays in place and I love the applicator for it so that you can't waste any! The only downside to this foundation is the smell, to me it smells like wet paint. But for the coverage it has I will let that go!
Jenna O.
Inkster, MI
33 reviews
Beauty Junkie Expert Level 1
My FAVORITE drugstore foundation!!!! Blends so perfectly. Good for all types of skin types. Super easy to apply with like a flat applicator that's already with it. Definitely buy again & recommend it to all my friends.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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