wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,956 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,799)
Q&A (488)
Media (1764)
Shannon S.
Lansing, MI
27 reviews
Beauty Junkie Expert Level 2
This is my favorite drugstore foundation. For $5.99 I love the finish and the medium coverage. It has such a flawless and airbrushed finish. I set it with the Coty translucent powder and it looks great. Sooooo recommend.
Kimberly K.
1030 N Market St apt 202
355 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
I'm shocked how much I loved this foundation. In a pinch, I borrowed it from my 16yr old niece. I'm 48yrs old. I don't expect to like the cheaper priced stuff. I'd compare to Nars. Only bad thing is the ugly packaging.
Tania C.
19 reviews
This is such a gorgeous foundation. It has a good amount of shades for drugstore, applies evenly, gives a medium to full coverage, it's light, and gives the skin a natural semi matte finish. I recommend this to everyone it just makes the face look so healthy.
Kelly D.
40 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
Was so excited when I found this foundation in my shade!!! I have very oily skin and am always looking for something a bit more full coverage and this is perfect for my skin. And it's only $5, so you really can't beat it.
Pa Nhia L.
92 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige more...
I would say it’s medium coverage, not too dewy but it isn’t matte. I think it’s the perfect foundation! Super cheap, but I never knew there were this many shades, I’ll definitely have to look around for my perfect shade!!
Torie L.
Springfield, OR
23 reviews
Finally found my perfect shade, 3 bottles later, and I love it! It's long lasting, matte, and full coverage! Downside-- the smell! It smells like paint, but that wears off pretty quickly and is something I can deal with!
Katie M.
115 reviews
Beauty Junkie Expert Level 2
This stuff is really great considering it is drugstore. But it really compares well to other expensive and high end foundations! It is so inexpensive and easy to find at the drugstore. I definitely recommend this to you
Jasmine C.
Paterson, NJ
59 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
I want to love this foundation, it has great coverage but I just can't find my perfect shade and I got tired of trying to find it D: the smell is also horribleeee. I'll try it again if they come out with more shades!!! 
Kelsie E.
Bloomington, IN
42 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This is a gem at the drugstore!! The price is unreal and the quality of the product rivals any high end foundation. I love that they came out with a larger shade range. The finish is so natural and pretty. It lasts all day and doesn't look cakey. This quickly became one of my favorite foundations of all time and I continue to be blown away at the products wet n wild come out with.
Sarah F.
Byesville, OH
64 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain, Nude Ivory, Shell Ivory more...
This foundation is lovely! Great for flash photography, only con is it smells a little like paint/chemicals. But other than that great finish with about a medium coverage but it is buildable! Would definitely purchase again!
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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