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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,394 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8394)
Q&A (457)
Media (1674)
Shelby W.
Indianapolis , IN
16 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
After the longest time of trying to find the right foundation for my oily skin, I don't think I would use anything else. The price point is perfect. It has great coverage. And you can find it at basically any drug store
Kelsie E.
Bloomington, IN
42 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This is a gem at the drugstore!! The price is unreal and the quality of the product rivals any high end foundation. I love that they came out with a larger shade range. The finish is so natural and pretty. It lasts all day and doesn't look cakey. This quickly became one of my favorite foundations of all time and I continue to be blown away at the products wet n wild come out with.
Kimberly K.
337 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
I'm shocked how much I loved this foundation. In a pinch, I borrowed it from my 16yr old niece. I'm 48yrs old. I don't expect to like the cheaper priced stuff. I'd compare to Nars. Only bad thing is the ugly packaging.
Torie L.
waldport, OR
23 reviews
Finally found my perfect shade, 3 bottles later, and I love it! It's long lasting, matte, and full coverage! Downside-- the smell! It smells like paint, but that wears off pretty quickly and is something I can deal with!
Jasmine C.
Paterson, NJ
57 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
I want to love this foundation, it has great coverage but I just can't find my perfect shade and I got tired of trying to find it D: the smell is also horribleeee. I'll try it again if they come out with more shades!!! 
Kate M.
The Valley
21 reviews
Beauty Junkie Expert Level 1
I don't know if it's just my CVS or what, but these colors do not match the color shown in the examples. I man, I'm pale and got the darkest one they had and still looked like ghost until I put bronzer on. I'll stick with the Maybelline Fit next time
Sam B.
Baton Rouge
22 reviews
Beauty Junkie Expert Level 1
Review for: Amber Beige more...
wet n wild Photo Focus Foundation is a good replacement for a more expensive brand of foundation. It doesn't match skin tones as well as others, but it has good coverage and feels light on the face. It doesn't clog your pores unless you're sweating.
Pa Nhia L.
91 reviews
Beauty Junkie Expert Level 3
Review for: Golden Beige more...
I would say it’s medium coverage, not too dewy but it isn’t matte. I think it’s the perfect foundation! Super cheap, but I never knew there were this many shades, I’ll definitely have to look around for my perfect shade!!
Shannon S.
Lansing, MI
27 reviews
Beauty Junkie Expert Level 2
This is my favorite drugstore foundation. For $5.99 I love the finish and the medium coverage. It has such a flawless and airbrushed finish. I set it with the Coty translucent powder and it looks great. Sooooo recommend.
Nicole B.
Seattle, WA
163 reviews
Beauty Junkie Expert Level 4
Review for: Classic Beige more...
This is currently my summer foundation shade and I decided to buy it after so many rave reviews from YouTube beauty gurus. I must say that the hype is for good reason. This is the best drugstore foundation I've tried in a while
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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