wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,971 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,814)
Q&A (490)
Media (1765)
Mariah M.
62 reviews
I love this foundation! It has build-able coverage with a beautiful finish. They have quite a wide range of colors so that is always nice! No flashback in photos! A wonderful non-expensive drugstore foundation
Betsy H.
Houston, TX
10 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
You can find this foundation in any drugstore. I have oily skin and it hold up really well. The finish is a natural matte finish. It photographs really well. It's long lasting, even with this Texas heat. I will definitely buy it again
Michelle V.
Victorville, CA
102 reviews
Beauty Junkie Expert Level 2
This has quickly became holy grail status!!! This foundation is AMAZING!!! I have already got my mom, our neighbor, and my sister in law hooked. There seems to be a color for everyone. I already bought back ups for fear of running out.
Bruna D.
wesley chapel , FL
51 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This is my go to foundation... Its sooo affordable.. The foundation itself feels so light weight on the skin. The only problem people might have is the smell. But other than that its super build able and leaves my skin looking amazing
Samantha G.
Arlington, TX
75 reviews
Beauty Junkie Expert Level 4
Review for: Buff Bisque more...
This is one of my favorite drugstore foundations as it is very smooth and natural looking when I apply it. It does not have any scent , it is full coverage , so I didn't need to apply concealer when I used it so that is a huge plus !
Nanette M.
Colorado Spgs, CO
7 reviews
Such a great foundation for being drugstore! Stays on longer than my mary kay foundation. Just as good as my MakeupForever Matte Velvet+ foundation too! I absolutely love this foundation. It's my everyday go to! Thank you Wet N Wild!!!
morgan a.
St Petersburg, FL
9 reviews
out of all the drug store brands of makeup i totally would recommend this one. it's not cakey, and is easy to apply. it is very light weight and won't make you look like you have too much on. i would recommend this product to everyone
Kelsey R.
Athens, GA
79 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
WORTH THE HYPE. Very affordable, very blendable full coverage that lasts all day and does not cause photo flash back, just as claimed. I love this foundation so much. It has a great applicator and I’ve recommended it to all my friends!
Brittany S.
Elizabethton, TN
2 reviews
Review for: Porcelain more...
This foundation is fantastic. It's great for combination skin. It gives you a great smooth coverage. Is not cakey looking. It will last on me about 12 hours or so. This is definitely my go to foundation. I would totally buy this again!
gisselle r.
15 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
I enjoy this foundation for a daily use, it looks flawless on my skin, the color scheme is great as well. It’s more of a satin finish. I’d say this foundation can build up to full coverage. I’m definitely buying this again, the only downside to this is that it has flashback!
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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