wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,880 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8588)
Q&A (461)
Media (1718)
Corrine G.
84 reviews
Beauty Junkie Expert Level 2
Review for: Soft Beige more...
Full coverage foundation. Only giving it four stars because sometimes it rubs off on my nose if I do not set it properly. It also has a weird smell. However for the price point and the coverage you cannot beat it! 10/10 would recommend
Kelsey O.
Richmond, VA
52 reviews
Beauty Junkie Expert Level 4
This foundation is everything! It is absolutely gorgeous when on the skin. It melts into your skin and just makes it look flawless. It is super full coverage. The only downside to this foundation is that it kinda smells like paint but that goes away the minute it’s on your face
Lindsay F.
25 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
This isn’t a bad foundation for the price. It’s my opinion that it runs from a light medium to a solid medium coverage. I find for me that a sponge works best. I have extremely oily skin, and this foundation lasts several hours prior to breaking up, sliding off, or becoming so tacky it transfers. It’s not the best drug store foundation, but it certainly is not the best.
Elizabeth C.
Bronx, NY
319 reviews
Beauty Junkie Expert Level 4
Review for: Desert Beige more...
I picked up the wrong shade but i do like the coverage of the foundation. Its very affordable but my local cvs didnt have much of the shade range. The cons i would say is that has a unpleasant chemical kind of smell to it and i wasnt too fond of the applicator.
Erika R.
84 reviews
Beauty Junkie Expert Level 2
I love the coverage of the foundation and how build able it is. Only complaint is the smell. It smells like paint and it's a little consserning. Other than that for the price you can't beat it. It doesn't oxidize and it lasts all day.
Fawn K.
21 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
Oh my god where do I even begin with this stuff. I'm frustrated that they're even allowed to sell this in stores. I dont see how anyone has had a good experience with this unblendable, watery, creasy, oily, no coverage, paint smelling junk. The only good thing about this is how easily it comes off throughout the day (even with primer!!) because I don't even want it on my face. Not to mention it feels sticky and nasty and 100 pounds. I can see why it's so "affordable".
Keira E.
Detroit, MI
86 reviews
Beauty Junkie Expert Level 2
One of my favorite foundations. I have like 4 shades in my drawer so that I can match any tone I may be! Gives a great natural finish and it’s so cheap! Very long wearing and photographs well! Seriously a must have in my makeup stash.
Samantha K.
Manchester New Hampshire
10 reviews
The wet and wild is my go to drug store foundation. The formula is great it applies easy. I tried using it with a beauty blender and a brush a personally liked the blender more. The one things I didn’t like about this foundation is the smell but over all a great foundation.
Jessica K.
Chicago, IL
68 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
Okay, I have always had issues with selecting foundations and having them be cakey or dry on my skin but I really enjoy this formula. I saw numerous beauty guru's recommending it so I decided to finally pick it up. My only complaint is it not having a pump, it's annoying having the little spatula thing and dabbing it on my face. Otherwise, it blends well and stays on my skin without flaking in areas like a lot of foundations do for me (I have pretty dry skin). 
Alexandria B.
Saltillo, MS
12 reviews
Review for: Other more...
This foundation of DEFINITELY a game changer. I have used plenty of expensive foundations and after using this $5 gem, I feel stupid for spending so much money! This has coverage, pigment, it's easy to blend into the skin and it works well with a huge variety of brands. I use urban decay all nighter foundation in 0.5 to conceal and it blends seamlessly. My Kat Von D lock it setting powder looks great on top and it doesn't move when I'm contouring or applying blush. I highly recommend this product.wet n wild Photo Focus Foundation
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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