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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,380 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8380)
Q&A (456)
Media (1671)
Megan L.
41 reviews
Beauty Junkie Expert Level 1
This foundation is amazing for the price. It is very easily blended, and comes in many different shades. It is long lasting, and can be worn all day with barely any touchups. It offers medium to low coverage. I would definitely recc
Nicholetta S.
Brick, NJ
43 reviews
Beauty Junkie Expert Level 2
I LOVE this foundation!! So easy to apply and to understand your undertones!! It's also super affordable and tools great under harsh lights. I have combo skin and it's worked really well for me. I totally recommend this foundation!
Christina J.
Griffin, GA
31 reviews
Beauty Junkie Expert Level 1
This is my everyday go to foundation. It lasts all day and looks amazing at the end of the day. Med-full coverage. Only draw back is the smell, but is goes away quickly.
Vendy P.
Cornelia, GA
113 reviews
I'm love with this foundation! Its only retail for five bucks and it works great like it's worth more. It gives me a matte finish look with a medium coverage. Overall, I suggest anybody to buy this product. I mean why not? It's only five bucks.
Chelsea M.
25 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I LOVE this foundation. First, it's just about as cheap as you can get. Second, it looks beautiful on my skin. It melts right into my skin. Full enough to cover any redness and even out skin tone, but light enough for all my freckles to still show through. With a setting spray, it still looks good 12 hours later. Perfect semi-matte finish.
Bridget D.
Bethlehem, PA
73 reviews
Beauty Junkie Expert Level 2
I'm so happy with this foundation, i rarely buy foundation at the drugstore but this is a new favorite for me! I like this better than high end foundation. It has a natural medium/full coverage and lasts all day!
Love this stuff!
Erin R.
17 reviews
Review for: Classic Beige more...
This foundation is by far one of the best of my collection. I reach for this more than my Milani or Fit Me because it provides a nice smooth finish. I have combination skin and this worked with not making nose super dry and cakey.
Melisa C.
Vero Beach, FL
4 reviews
I bought this product 3 days ago. And I have been using it non stop. I love it. It gives u a smooth flawless finish. It's like natural finish. It's beautiful I was so surprised because it's a drugstore brand and it's really affordable. But it's so worth it. I love it.
Jessica S.
49 reviews
I used this foundation for my graduation photos and everyone asked me who did my makeup or said they liked it! Definitely a beautiful finish, full coverage, and looks great in photos. Layering product on top is smooth as well.
Meggie O.
Springfield, OR
219 reviews
Beauty Junkie Expert Level 4
Review for: Soft Beige more...
This is a really great foundation! It is medium to full coverage and it hides any imperfections. But it is super drying and you might want to add a dewy primer and some rose water after applying. I didn't really see any oxidation so that was a bonus!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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