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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,358 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,870 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8358)
Q&A (454)
Media (1665)
Elizabeth M.
Canton, OH
15 reviews
Review for: Shell Ivory more...
Ultra light formula and blends well into the skin. I loved the coverage and the way it absorbed. It would work best for dry skin because it can get kinda oily after a few hours. Definitely needs to be set with powder or spray
Ashley E.
Mountlake Ter, WA
55 reviews
Beauty Junkie Expert Level 2
Super impressed with this foundation! Wet N Wild has really
stepped up their game! It's a matte finish and it's full coverage. It's very lightweight too. Could barely tell I was wearing anything. I'll definitely buy this again.
Holly M.
Metairie, LA
490 reviews
Adore the finish that I get from this on my skin. Great for all skin types. Doesn't settle into fine lines at all. Leaves a dewy Matte finish. Hard to explain but I love this formula. Last all day and doesn't look cakey. Would definitely repurchase again.
Amanda B.
94 reviews
Beauty Junkie Expert Level 3
Review for: Rose Ivory more...
Love this foundation so much! It is so great honestly! It dries matte and had medium to full coverage! It stayed on all day long. Rain or shine this foundation will stay on your face and it also helps keep your other makeup on too.
faith h.
Atlanta, GA
10 reviews
If you like a very natural face and have little to no blemishes, this is perfect for you! Dries down beautifully for all skin types but can be cakey if too much is applied. Buildable and doesn't have a strange chemical smell!
Kasandra S.
Cleveland , OH
67 reviews
Beauty Junkie Expert Level 3
This foundation is amazing and it blends out so beautifully. The omly fall back is that it smells like paint but that smell goes away once its applied, if you wear glasses the foundation would rub off on the sides of the nose and where the glasses meet your cheeks.
Cesy A.
3 reviews
Review for: Soft Beige more...
I kind of like this foundation. It's  light to medium coverage, but you can build it up. It's a lightweight foundation. The only thing I don't like about is that it smells like paint. But overall I really like this foundation.
Kelsey S.
136 reviews
Beauty Junkie Expert Level 2
I have heard so many good things about this foundation and how the coverage is amazing. BUT it was not for me :( I had the hardest time finding a shade perfect for me 3 tries later and I ended up just mixing the three together
Jalissa C.
Millville, NJ
118 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I love the coverage , you can go light weight or build it up for a fuller coverage. Shade range is great and price too , only paid $6 . Lasted pretty long through the day with the rest of my face routine . Definitely repurchasing
Lisette M.
Tucson, AZ
107 reviews
Beauty Junkie Expert Level 3
Review for: Caramel, Classic Beige more...
I bought two because it was hard finding my color.. but once i tried it I was so shocked how well it worked I've been using it everyday. Lots of coverage the only thing is it has a weird smell but other then that it was great
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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