wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,083 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,250)
Q&A (523)
Media (1826)
Nicole M.
86 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
Pleasantly surprised but this stuff. It a good high medium coverage foundation. Some of my hyper pigmentation can still be seen. I'm oily it didn't break up on me and blurred pores. It not matte matte foundation either. For the price and how well it looks you can't beat it
Tysha M.
Sandoval, IL
53 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I really didn't like this foundation. It was pretty when I first applied it but didn't take long for it to start moving or just disappearing. I have combination skin and this foundation didn't work for me. I also had problems with it showing my texture spots really bad.
Gloria D.
Lubbock, TX
32 reviews
This foundation is pretty watery... but, if you're okay with that, then this will work for you. The applicator to put the foundation on your face is pretty odd. But, it still has okay coverage. It's buildable and is affordable.
Emiley W.
morgantown, WV
191 reviews
Beauty Junkie Expert Level 5
Honestly I think this is one of the best foundations on the market. I reach for this over my high end foundations every single day. They are basically just sitting on my vanity collecting dust. This foundation honestly makes your skin look airbrushed I absolutely love it!
Ashley K.
Kissimmee, FL
58 reviews
Beauty Junkie Expert Level 2
THIS PRODUCT IS EVERYTHING. How in the world is this so affordable. Long lasting. Medium coverage on me. Yes, I know it smells like paint, but, you will get over that seeing how beautiful you look. I def recommended this to my friends, family. It's my go to, and I have a few high end foundations. 
Taylor A.
Escondido, CA
59 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige, Classic Beige more...
I adore the look of this foundation but the smell is obviously off putting. I will say though, it didn't seem to break me out but my skin did feel irritated after wearing it. Not like I had bumps or anything just a different feeling to my skin after I took it off. It is absolutely stunning on though.
Harper B.
Palm harbor , FL
331 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
I don't recommend this product for people with sensitive or acne prone skin. After I started using this product, my skin started to break out more and more frequently. The foundation itself was okay for the price, but it didn't wear well. After a few hours it was cakey. 
Julia F.
San Antonio, TX
41 reviews
Beauty Junkie Expert Level 2
A lot of people may question wet n wild but that is people who have never tried it!!! Because once you do you'll love it!!!! Especially the good prices!!! This comes in many different colors, and wasn't too oily for my skin!!
Sydney M.
2 reviews
Review for: Porcelain more...
A bit drying but perfect color for pale skin! Will try using different primers or setting sprays! 😊 Very easy to apply with the spatula and  has good medium to full coverage! Should be perfect for oily skin because it is kind of drying for my dry skin. I reccomend it.
Iliana F.
Palm Harbor, FL
15 reviews
I can't type out how much I love this foundation. Drugstore price but it's cruelty free AND vegan 🙌 It's so blendable and incredible for my oily skin. I crease a little around my laugh lines but I'm always smiling so that's hard to prevent with any foundation. BUY IT NOW
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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