wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,559 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8559)
Q&A (460)
Media (1716)
This is the best foundation I have ever used. I found a great match for my skin tone. It gives build-able medium coverage. It looks like my natural skin but better. It is not cakey at all. I think it gives a beautiful satin finish to the skin.
Edny O.
Huntington Pk, CA
92 reviews
Beauty Junkie Expert Level 3
This my new favorite foundation. Its really affordable and gives a natural finish. Lasts all day on my face and it doesn't get me looking like a grease ball. I have oily/combo skin. I really enjoy this more then my L'Oréal matte foundation.
Haelei K.
Roosevelt, UT
259 reviews
Beauty Junkie Expert Level 4
Holy. Crap. This product for this price , literally performs like a high end product! It gives you such a natural finish , is easily buildable , and is like 5 bucks !!! WHAT?!?!! Seriously pick this bad boy up if you haven't !! RUN ! GO !!!
Allison D.
115 reviews
Beauty Junkie Expert Level 2
Good foundation, good coverage, dries down and doesn't budge. My only complaint is that it will cling to dry patches, to fix this, spray some fix plus on a beauty blender and dab dab dab. God the price though, wow, you go wet n wild, you go!
Jaden B.
10 reviews
Beauty Junkie Expert Level 1
It's so good I love it it is amazing I use it everyday when I do my make up it works like magic on your face I love wet and wild products and I have used so many also many foundations that I have had in the past never worked as good as this product I looooooovvvvveeeeee it !!!!!!!!!!!!!
Diana T.
Fitchburg , MA
109 reviews
Beauty Junkie Expert Level 2
I was excited to try this foundation because I heard so many positive reviews but the second I opened it all I could smell was a paint thinner type scent. I swatched it on my skin and it began to burn like crazy so this was big NO WAY for me!
Jayme C.
Center Point, AL
260 reviews
Beauty Junkie Expert Level 4
Review for: Rose Ivory more...
Finally found another shade to finally match me other than NYX! Highly recommend this because of the shade range, the coverage and the price!!! Great cruelty free foundation for an awesome price and awesome quality. Everyone should try this out!
Jessica L.
28 reviews
I absolutely love this foundation. It does not have flash back so that is a huge plus. Also they have a good color selection. I recommend this foundation to everyone. And a lot of my friends have used this foundation and have fallen in love with it. I love the idea of a spatula to apply it with because I have pouring out good foundation.
Christin C.
58 reviews
Beauty Junkie Expert Level 3
I wish I could give this product five stars, but the foundation broke me out completely. I had texture everywhere from my forehead to my chin. I LOVED the finish and the coverage it gave. It had a satin/dewy finish and about a medium coverage.
Jessica R.
37 reviews
Beauty Junkie Expert Level 1
I really like this foundation! I love that it lasts all day pretty much and that it's easy to apply! I also like that it does exactly what it's supposed to do and looks my skin look great in pictures. I'd purchase again and recommend to others
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
288 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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