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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1673)
Marissa B.
Owasso , OK
14 reviews
Beauty Junkie Expert Level 1
I wish I could give this zero stars. I was so excited to try it because everyone raved about it. But I was extremely disappointed. It turned my skin orange and was patchy and flaked off on my forehead. I would not reccommend this cheap product. 
Lauren S.
Martinez, GA
69 reviews
Beauty Junkie Expert Level 4
This goes on great and has a great finish to begin with. Throughout the day it doesn't wear incredibly though, I have oily skin and it breaks down on my cheeks. It's also tacky I have to definitely set it with a powder. But it's only $5 so it's not too bad!
ash S.
Mesa, AZ
92 reviews
Beauty Junkie Expert Level 3
This foundation didn't work for me. The price is great, but it made the texture in my skin worse and clang to my dry patches. The smell is a little weird, but goes away after applied.
Kristie W.
Fayetteville, Ga
102 reviews
Beauty Junkie Expert Level 3
Love it. For a drug store brand the formula is amazing. It made my skin look dewy and hydrated without looking oily. I would definitely recommend this for someone that wants a beautiful looking foundation that doesnt want to spend a ton of money
Gabbie R.
Murrieta, CA
50 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I love this foundation so much! There’s a really strong chemical smell, but once you beat it into your skin it disappears. It’s medium coverage, and really dewy. You can obviously build up the coverage, which it does incredibly well. I love it!
America R.
Denver, CO
132 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
I love love this foundation. It gives my face a natte finish. Goes on so smooth and looks amazingly beautiful on the skin! I recommend using a beauty blender to apply the foundation.
Calldy S.
59 reviews
Beauty Junkie Expert Level 2
So far I am really liking this Foundation. I have combination skin so I like to lean towards matte finishes and this Foundation dries to a matte like finish in my opinion. I have worn it for about 8 hours and my foundation was still looking nice!
gina N.
49 reviews
omg I was so surprised at the quality of this foundation. It isn't full full coverage but I would say Medium coverage. It goes on smoothly, blends beautifully and best of all you don't look like you're wearing a ton of makeup on your face. This is definitely one of my favorite foundations now and it's all I have been using since I picked it up
Alli R.
Amsterdam, NY
64 reviews
Beauty Junkie Expert Level 1
Just tried this for the first time a couple of days ago and is now one of my favorite foundations! The color is perfect and the formula feels amazing. It does not feel too caked on, but the coverage is really good! You can't beat the price of this either
Kristin M.
San Antonio, TX
4 reviews
I picked this up today for my mom because she needed a foundation and I have to say I'm really impressed with it. My mom has blemishes and freckles so it's hard for her to find a foundation that's good, but when she tried it you could instantly see a difference. It looked smooth and natural and just what she wanted in the foundation. The fact that it was only $5 made it even more loveable. Great buy.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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