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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,394 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,877 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8394)
Q&A (458)
Media (1674)
Tina G.
172 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
My first impression of the foundation was that I hated it. It didn't seem to stick to my skin and looked very cakey any time i wore it. However, I stopped using it for a couple of months and changed up my routine for moisturizing my face and have came back to this foundation. I would say that now it is "okay". It is not my favorite by any means but it is good when you want a quick routine.
Summer H.
Hamilton, OH
77 reviews
Beauty Junkie Expert Level 2
Okay this is one of the cheapest and best drugstore foundations I have ever used, I purchased mine for under $5! They have a lot of shades so it’s easy to shade match, the product is very long lasting and looks perfect under a good setting powder. This product also has a nice like spatula applicator which makes it very easy to apply !
Cecilia L.
49 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
My everyday foundation! Blends easily, doesn’t look caked or heavy and lasts all day on my oily skin. I do a thin layer to even out my skin tone and then cover up any spots with concealer and it looks great! Favorite drugstore foundation!
Tricia C.
2 reviews
Review for: Classic Beige more...
This foundation is one of my go to foundations. It applies flawlessly. Compared to my more expensive foundation I would have to say it applies and last longer than some of some. I live in a very humid state and this foundation isn't heavy at all. It lasts all day in 100+ degree weather. If new to make or just starting your makeup collection I would say this is one to try. 
Lina M.
8 reviews
Review for: Buff Bisque more...
FIRST OF ALL, THIS THING STINKS! FFS, did I buy this from Rite aid, or Lowes???? This smells like f*ckin Sherwin Williams high gloss!

Otherwise, this was alright. Mid coverage that's buildable. However, even if I powder, I'll still be cakey and greasy after I'd say 4 hours?

Not streaky, I apply with an elf or BH cos brush. Settles into a semi matte on me. Dries quickly. It ble ds like a dream. Kuddos to that. Would I recommend? Eh.. if you need a quick fix. 
Natalie L.
San Antonio, TX
269 reviews
Beauty Junkie Expert Level 5
Review for: Golden Beige more...
Love this foundation but only downside was that I had to set it and I mean pack it on setting or I would wound up a grease ball halfway through my day. I don't care for the scent or applicator either but other than that the coverage is amazing.
Naomi N.
New york
43 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
Amazing amazing amazing foundation its affordable and easy to apply and looks beautiful on the skin fells lightweight would recommend its a medium coverage and i would buy this product again wet n wild Photo Focus Foundation
Danielle R.
Jamesville, NC
95 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I really enjoyed using this product on some of my makeup clients. I found it to be very creamy and it covered nicely. I would recommend setting this foundation with a good finishing powder and spray because it can come off by just touching it. You also need a really good primer.
victoria f.
34 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
This foundation is really affordable and good for the price. When I first tried this out I thought it looked great when I applied it, but eventually didn't wear well. I since have worn it some more and I do enjoy it. For such an inexpensive foundation it lasts well enough for me. If your looking for a stay all day foundation that looks perfect then this is not for you, but If you don't want to spend a ton of money but still want a decent foundation this is one to try. 
Jessica C.
85 reviews
Beauty Junkie Expert Level 2
Review for: Desert Beige more...
I love this foundation! Definitely is a go-to for me, and competes with my high end foundations. This foundation melts like butter on my skin, and is so easy to blend out. Has great buildable coverage, and has no flashback. Only wish it would combat my oiliness a bit better! Would definitely recommend wet n wild Photo Focus Foundation
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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