wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,559 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8559)
Q&A (460)
Media (1716)
Chemberly L.
35 reviews
Beauty Junkie Expert Level 1
Review for: Caramel more...
Favorite foundation that I own and very long wearing, I usually wear it for 10 hours straight. It's medium to full coverage and I would recommend it for combo skin because it doesn't get as oil as most and I have bought it again and will continue too.
Jena W.
81 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
I purchased this because I read great reviews about it. The color does match my skin pretty well. It takes a while to dry and tends to smudge around. Be sure to use a setting powder with this foundation.
Taylor H.
58 reviews
Beauty Junkie Expert Level 2
Love each this foundation and for the price..this is a steal! I found a great match for me although there could be a better shade range. This foundation blurs my pores and stays all day it doesn't oxidize and has a beautiful natural satin like finish
Sadie O.
Indianapolis, IN
155 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I've bought this twice now and will continue to do so. I'm telling you that drug stores are stepping their game up!! This is a good foundation, and I like the finish. I recommend this to anyone who is wanting to branch out in the drugstore section of makeup :)
Arwa A.
174 reviews
Beauty Junkie Expert Level 5
I know everyone loves this foundation, but I simply could NOT get over the smell. It is so strong and reminds me of playdo. I just could not work with it. Color range is really weird too. Sorry, but this foundation was a heavy hearted no for me. Go use those $7 elsewhere. 
Jessica G.
Checotah, OK
224 reviews
Beauty Junkie Expert Level 2
I like this sometimes.. It depends on how my skin is acting. During the summer months when I'm more on the combo oily side it looks nice. But winter I have dry skin and it sticks to my dry patches. It's very inexpensive and there are a lot of color options.
Yolanda T.
Glendale, AZ
5 reviews
Beauty Junkie Expert Level 1
I love the coverage this foundation gives! It doesn't leave my skin feeling oily! I loved it and the price is amazing. I would give it 5 stars but it has one flaw, I cannot stand the smell! It smells like paint!! But I have learned to live with it!
Kelly J.
Madison , WV
86 reviews
Beauty Junkie Expert Level 2
I never thought I could love a $6 foundation so much! I got this in the shade rose ivory and the coverage is great and it leaves a smooth finish that lasts all day. It does smell like paint, but it goes away after you apply it. I'll definitely purchase again.
Jessica R.
Sherman Oaks, CA
1408 reviews
Beauty Junkie Expert Level 5
This is awesome! This is an amazing full coverage concealer but it feels super light and no matter how much you put on it never cakes. It blends really well and has perfect coverage. It's super cheap and easy to find! Only down side is it smells a bit painty.
m.k. w.
19 reviews
Beauty Junkie Expert Level 1
Some days or works for me some days it doesn't I love the color pay off but sometimes it doesn't like my primer some days it does but most people o know and use it on love how it looks on they so I will say it may work for most skin types but not all
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
288 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

BackInfluenster Cashback
wet n wild Photo Focus Foundation

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.