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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,386 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8386)
Q&A (456)
Media (1672)
Fariha G.
Troy, MI
72 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I'm OBSESSED with the way this foundation looks. It has a great natural finish and looks good in photos. I love how healthy and dewy my skin looks when I use this. I pick this up so much more than even my high end foundations. It doesn't hurt to try it!
Nadine M.
Windsor Locks, CT
46 reviews
Beauty Junkie Expert Level 1
I am a foundation addict, usually high end and this foundation beats them all! I reach for this more than my Marc Jacobs, Chanel or Hourglass foundation! My little truck is adding in some of the L'Oréal Infallible Pro-Glow foundation and it is absolutely stunning! Great coverage and looks natural!
Amber S.
3 reviews
This Wet & Wild photo focus foundation is hands down amazing. It don't give flashbacks in photos. This foundation is medium coverage. It's easy to apply on face with no foundation brush. I would recommend this foundation to everyone.
Ashley D.
Chillicothe, MO
296 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
I had previously tried this foundation and wasn't feeling it but I watched lustreluxs newest review on it and decided to give it another shot! Has nice coverage and blends well. However I truly hate the strong scent of paint. It does go away after you apply.
Emily B.
Olean, NY
105 reviews
Beauty Junkie Expert Level 2
Im not a fan of this foundation and it seems like im the only one...i have normal to dry skin and i put this on with my go to primer and it breaks up right away i want to love it sooo bad but it looms.like crap on my face...i love the concealer though.
Ana F.
Chicago, IL
87 reviews
Beauty Junkie Expert Level 2
Review for: Caramel more...
I bought this foundation at Walgreens and I must say it's affordable and it's builder and not to heavy . Some cons is that it smells like paint. It can be a dupe for a high end foundation. I like how it gives you a matte look and doesn't crease either.
Hannah A.
160 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
This foundation is so affordable and awesome! The coverage is really great, it doesn't look cakey, and it comes in a bunch of shades! My makeup looks good all day when I wear it. It does smell a bit like paint at first, but it goes away after you put it on.
Chemberly L.
35 reviews
Beauty Junkie Expert Level 1
Review for: Caramel more...
Favorite foundation that I own and very long wearing, I usually wear it for 10 hours straight. It's medium to full coverage and I would recommend it for combo skin because it doesn't get as oil as most and I have bought it again and will continue too.
Arwa A.
174 reviews
Beauty Junkie Expert Level 5
I know everyone loves this foundation, but I simply could NOT get over the smell. It is so strong and reminds me of playdo. I just could not work with it. Color range is really weird too. Sorry, but this foundation was a heavy hearted no for me. Go use those $7 elsewhere. 
Taylor H.
58 reviews
Beauty Junkie Expert Level 2
Love each this foundation and for the price..this is a steal! I found a great match for me although there could be a better shade range. This foundation blurs my pores and stays all day it doesn't oxidize and has a beautiful natural satin like finish
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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