wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,986 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,849)
Q&A (499)
Media (1779)
Liz R.
11 reviews
For a drugstore foundation, or foundations in general this foundation is great. It offers light to medium coverage and is buildable. I recommended application with a brush and to make sure and let it sit on your skin a while when color matching because it does oxidize a bit.
Nella C.
Greensboro, NC
378 reviews
Beauty Junkie Expert Level 4
Review for: Other more...
I got this on desert beige because I’m yellow undertoned with tan skin. I’ve heard nothing but great things so I gave it a whirl ! I paid $5 at Walgreens ! It has medium coverage! Not cakey ! Great with angles and different lighting ! I only wish it stayed matte ! Will try with other primer
Becca S.
9 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain, Shell Ivory more...
I started using this product because of the low price point, and I continue to use it because of how well it performs on my oily skin.  This foundation lasts all day, is easy to apply, and covers my redness and acne with ease.  I highly recommend this foundation!
Riley S.
15 reviews
Beauty Junkie Expert Level 1
I love this foundation! The lightest shades are VERY light, which tends to be a problem for me with my very fair skin, but wet n wild truly did a good job! I personally like the spatula applicator more than a pump. Of course, as many have stated, this product does smell like paint. However, the smell doesn't linger on the face after application.
Nerli R.
20 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
The formula is amazing and has a great smell. It applies so easily and blends about without having to put much effort. It had great coverage. I am definitely more on the oily side and it is great for my skin. I will absolutely go buy more when I run out of my current bottle.
Brynna H.
bloomer, WI
130 reviews
Beauty Junkie Expert Level 3
i’ve had quite the journey in finding my perfect and affordable foundation. this one knocks it out of the park. amazing coverage, buildable, lightweight, no flash back, and good range of colors. it doesn’t stick to dry spots, and doesn’t slide off oily spots. affordable and all around incredible.
Alyssa G.
San Diego, CA
122 reviews
Beauty Junkie Expert Level 3
IT'S GREAT , especially for the price. It's about medium coverage but it's buildable and very light weight. It's also only 4.99!!! Can't beat that. Only thing is it has almost a paint like smell to it but once you've used it for quite a while you just forget about it. The best part is its cruelty free 💕
Crystal W.
Mebane, NC
19 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
I was not a fan of this foundation. I saw so many people rave about this product, and was so disappointed when I actually bought it and tried it for myself. It had no coverage and seemed to just set into my pores and fine lines. It is very affordable, but if you're looking for any kind of coverage, I'd try another foundation.
Vic R.
Loganville, GA
13 reviews
Review for: Porcelain more...
I like it, but the smell of paint is over-fucking-whelming, dude. It literally smells like wall paint. It feels a little heavy on the skin, but coverage is good. I like the spatula they provided to apply it with. That's super innovative. It's really easy to blend, and does what it's supposed to do. Looks great in photos, not really in real life though.
karla z.
Imperial Bch, CA
49 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This foundation is around the 6 dlls price tag if you are on a budget and Trying to buy a foundation I totally record this one it looks or feels and it wears like a high end foundation beautiful finish I’m in a perfect foundation joint so I test a lot of foundation and this one I love for my very day and it looks really good on pictures
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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