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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,395 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,877 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8395)
Q&A (458)
Media (1673)
Paige H.
Ypsilanti, MI
27 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
This has a really odd smell and that’s my only complaint. I have combination skin and this foundation sits beautifully on it. It’s fully coverage and it’s matte but it’s not too matte to where it picks up on dryness. You get way higher quality than what you pay for!
Kendy P.
Modesto, CA
8 reviews
I really love the foundation. It replaced KVD for me which was drying out my combo skin. It smells like paint - which is not a plus but it covers nicely and a bargain. I liked that they have a light olive shade (bisque) that matches me perfectly. Vegan/cruelty-free.
Alysha C.
Bowling Green, MO
50 reviews
Beauty Junkie Expert Level 1
Love this for a glam look. On me this is super full coverage! I don't have a lot of acne and i have dry skin, this works great! The finish is beautiful and really provides a nice base for any look! And the fact that it's cruelty free and vegan AND only $5 is amazing! Thanks wet n wild!
jacqueline t.
Chicago, IL
6 reviews
It made my skin so dry and it's weird because I have oily skin. But what I hated the most was that this foundation smelled like PAINT! The smell was so strong I could even smell it while I was wearing this. I was so excited to try it but sadly I wouldn't recommend it.
Stephanie O.
133 reviews
Beauty Junkie Expert Level 2
The photo focus foundation is a great product it's very affordable ! It does it's job I believe it's a lightweight product and very easy to apply on your skin. I think that for a starter or a person who's looking for an affordable product this would be the one to try !
Jordan O.
Richland, WA
165 reviews
Beauty Junkie Expert Level 4
I love this inexpensive foundation! The spatula supplied makes it so easy to apply and to the face and it blends out great with a beauty blender or brush! I recommend it to all skin types. I will continue to purchase this for day to day wear! wet n wild Photo Focus Foundation
Mia C.
Mesa, AZ
16 reviews
I have oily skin, and so far this product works amazing. It doesn't make me look super oily during the day, and that's saying a lot since I work with children. I use it on an everyday basis, as well as going out. For $5 this foundation works just as well as high end
Katie L.
Edwardsville, IL
46 reviews
Beauty Junkie Expert Level 3
It is well worth the hype that is going around. I struggle to find my shade and luckily these have labels that show their shades and undertones to make it easier. So affordable and long lasting. I would say medium to full coverage and very build able. Never looks cakey
Amanda l.
tyler, TX
36 reviews
This is awesome coverage for a lesser price I was skeptical at first at trying it and now i gotta say this stuff works great ! Use a beauty blender and wahla ! Beautiful face! I totally reccomend this stuff to anyone searching for a great foundation on a budget !
Elizabeth C.
26 reviews
Beauty Junkie Expert Level 1
Finally a foundation that is the right color for my pale skin. I feel like it has great coverage and I love the applicator. I feel like I don't waste a lot and using my beauty blender to blend it in makes it look flawless on my skin. Definitely my new go to drugstore foundation.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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