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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,381 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8381)
Q&A (456)
Media (1671)
alondra g.
Riverside, CA
31 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige, Golden Beige, Buff Bisque more...
This foundation is so good loving the coverage and taking selfies makes your skin so good! It’s good for oily and dry skin it’s in between dewy and Matte for my skin am his is my 3rd time buying it I love it !!
Kendy P.
Modesto, CA
8 reviews
I really love the foundation. It replaced KVD for me which was drying out my combo skin. It smells like paint - which is not a plus but it covers nicely and a bargain. I liked that they have a light olive shade (bisque) that matches me perfectly. Vegan/cruelty-free.
Samantha F.
13 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
Everybody loves this product and I have to agree. It's super affordable and has amazing coverage. It's personally a little too heavy for me to wear on a daily basis, but I love this for nights out or special occasions. It's a great foundation that does exactly what it's supposed to do and looks fabulous in photos.
Rian H.
Bowling Green, KY
32 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
All of the beauty guru's on YouTube raved about this product and so I wanted to give it a try! It's super lightweight with a dewy finish, it's easy to apply but the product itself stinks and I wouldn't buy this agin I'm looking for a replacement foundation right now
Savannah I.
15 reviews
This foundation has transformed my shopping experience completely! It is the best foundation I've ever tried! It makes my skin look GREAT. The only complaint I have is that it's hard to find my perfect color, but I don't mind it much because of the inexpensive price.
Rosa S.
Belle Glade, FL
20 reviews
Beauty Junkie Expert Level 1
Review for: Toffee more...
One of my favorite foundations ever! I put this on for two of my photo shoots and I sweated so badly and this foundation still stayed on and never budged. Medium to full coverage and you can build it up. I love this so much even though it kind of smell like paint.
Jessica L.
Elmwood Park, IL
47 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
i really like this foundation. they have a decent shade range and i was able to find something that matched my complexion pretty well. i also have pretty oily skin and matched with the right primer, it was able to keep me from getting too shiny throughout the day
Lydia E.
93 reviews
Beauty Junkie Expert Level 2
I still don't have an HG foundation but this one comes close. It apples really nicely and has a pretty, natural finish. I like the color and it doesn't cling to dry patches. I do dislike the paint-like smell but overall it's definitely worth it for the low price.
Amanda l.
tyler, TX
36 reviews
This is awesome coverage for a lesser price I was skeptical at first at trying it and now i gotta say this stuff works great ! Use a beauty blender and wahla ! Beautiful face! I totally reccomend this stuff to anyone searching for a great foundation on a budget !
Ana R.
10 reviews
Review for: Soft Beige more...
The photo focus foundation is really good it is not heavy on the skin does not cling to my dry patches and wears really well the only thing that you will noticed is the smell when applying but it will no last long. Will definitely buy it again if I run out. 
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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