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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,380 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8380)
Q&A (456)
Media (1671)
Tabitha B.
Port Richey
56 reviews
Beauty Junkie Expert Level 1
This foundation comes in a lot of shade for a drugstore foundation. The main issue I have with this foundation is that all the undertones seem to pull pink so I cannot find a good shade match. Besides the shade match the foundation has a very strong smell and straight up smells like house paint, which made it a no go for me.
Jenaia G.
Breckenridge , MN
80 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
At first I wasn't to blown away by this foundation, but when I started really using it I started loving it. It's lightweight and looks natural on the skin. The coverage is light to medium and it has like a semi matte finish. It's great if you like a simple and natural looking foundation.
Sabrina S.
Middletown, OH
72 reviews
Beauty Junkie Expert Level 2
Review for: Classic Beige more...
Everyone was raving about this foundation so I went and bought it to try for myself. I AM OBSESSED AND DEFINITELY NOT DISAPPOINTED. The finish is beautiful! Its very light weight and not heavy, works perfect with my skin type which is combination. Highly recommend this product.
Melanie A.
Los Angeles , CA
66 reviews
Beauty Junkie Expert Level 2
#1 DRUGSTORE foundation! It is the best! Especially for $4.99 you can't go wrong! I love the coverage and also how it comes out in pictures and also the shade range is amazing! I'm super impressed!
Ambar A.
Saratoga Spgs, UT
115 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
I accidentally grabbed a shade too light for my skin but have been using it as a concealer. I like that it's inexpensive and it stays on pretty well. I didn't really have much creasing and will most likely find my shade to try out and see how well it lasts through out the day.
Phyllis M.
Dearborn, MI
34 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
As someone with acne prone, combination skin, it's very hard for me to find a foundation that won't break me out and work with my skin type. I'm also ghostly pale and the porcelain was actually light enough so the color range is fantastic. It's really buildable and lightweight
Arlena A.
Indio, CA
118 reviews
Beauty Junkie Expert Level 3
This is definitely a buildable coverage. It leaves my skin with a slight glow, so it is not super mattifying. I love that the shade matched my skin almost exactly & it was very affordable. If you have any sort of scarring or uneven skin tone I would suggest concealing first.
Dakota L.
Brookport, IL
132 reviews
Beauty Junkie Expert Level 4
This stuff smells like paint! I tried to leave it on to see how it looked but I could not get past the overpowering paint on my face smell! Something that smells like that cannot be good for your skin. Extremely dissappointed in this stuff especially since it is so raved about.
Nicole M.
86 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
Pleasantly surprised but this stuff. It a good high medium coverage foundation. Some of my hyper pigmentation can still be seen. I'm oily it didn't break up on me and blurred pores. It not matte matte foundation either. For the price and how well it looks you can't beat it
Ashley K.
Kissimmee, FL
54 reviews
Beauty Junkie Expert Level 2
THIS PRODUCT IS EVERYTHING. How in the world is this so affordable. Long lasting. Medium coverage on me. Yes, I know it smells like paint, but, you will get over that seeing how beautiful you look. I def recommended this to my friends, family. It's my go to, and I have a few high end foundations. 
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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