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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,388 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8388)
Q&A (456)
Media (1673)
Jenaia G.
Breckenridge , MN
80 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
At first I wasn't to blown away by this foundation, but when I started really using it I started loving it. It's lightweight and looks natural on the skin. The coverage is light to medium and it has like a semi matte finish. It's great if you like a simple and natural looking foundation.
Nerli R.
20 reviews
Beauty Junkie Expert Level 1
Review for: Cream Beige more...
The formula is amazing and has a great smell. It applies so easily and blends about without having to put much effort. It had great coverage. I am definitely more on the oily side and it is great for my skin. I will absolutely go buy more when I run out of my current bottle.
Ambar A.
Saratoga Spgs, UT
115 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
I accidentally grabbed a shade too light for my skin but have been using it as a concealer. I like that it's inexpensive and it stays on pretty well. I didn't really have much creasing and will most likely find my shade to try out and see how well it lasts through out the day.
Tabitha B.
Port Richey
56 reviews
Beauty Junkie Expert Level 1
This foundation comes in a lot of shade for a drugstore foundation. The main issue I have with this foundation is that all the undertones seem to pull pink so I cannot find a good shade match. Besides the shade match the foundation has a very strong smell and straight up smells like house paint, which made it a no go for me.
Becca S.
9 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain, Shell Ivory more...
I started using this product because of the low price point, and I continue to use it because of how well it performs on my oily skin.  This foundation lasts all day, is easy to apply, and covers my redness and acne with ease.  I highly recommend this foundation!
Natalia C.
52 reviews
Beauty Junkie Expert Level 2
This foundation is great!! Since I bought it online, it came in great condition! It has great coverage & blends nicely into the skin. To be completely honest, this works for all skin types. Only thing is how you apply it. How you apply it depends on your coverage. Also, I would totally buy this again!!
Shana L.
Manteca, CA
158 reviews
Beauty Junkie Expert Level 3
Review for: Amber Beige more...
This is my new favorite foundation. The formula is lightweight and non greasy with medium to full buildable coverage. It photographs very well and lasts all day. There is a good shade range and its very affordable. Highly recommended. wet n wild Photo Focus Foundation
Elura S.
Jarreau , LA
110 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This foundation is my go-to, I couldn't live without it. It has matte finish, high coverage, and matches my skin tone perfectly. It is easy too apply, when I wear this foundation it last on my skin for about six hours before needing too touch up. I would recommend this. 
Abby F.
Lincoln, NE
46 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
I am OBSESSED. This foundation covers it all. It is lightweight and lasts for around 6-8 hours. It tends to break down at the end of the day if it is not set properly. It gives a skin-like finish. I continue to buy this product! Full coverage glam!!
karla z.
Imperial Bch, CA
47 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This foundation is around the 6 dlls price tag if you are on a budget and Trying to buy a foundation I totally record this one it looks or feels and it wears like a high end foundation beautiful finish I’m in a perfect foundation joint so I test a lot of foundation and this one I love for my very day and it looks really good on pictures
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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