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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,375 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,872 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8375)
Q&A (456)
Media (1670)
Hana S.
22 reviews
So obsessed with the way this looks in photos! It's lightweight and medium coverage but very buildable. I think brushes give a better coverage than a damp beauty blender. It's matte but not dull looking! You can't beat the price! I wear this when I know I'll be taking pictures 
Brooke B.
Altamonte Spg, FL
95 reviews
Beauty Junkie Expert Level 3
This foundation is amazing! I love that there are so many different undertones for it and I was able to find my perfect shade. I would say it's about a medium coverage and more of a matte finish. It lasts on my skin for awhile. I would definitely recommend trying this foundation, especially since it is so affordable.
Deborah J.
Newark , DE
143 reviews
Beauty Junkie Expert Level 3
I love this foundation. Great price and lasts all day long!! I'm so happy I found an affordable foundation at an affordable price. It's light weight with a matte finish. Looks great on the skin. I would definitely be repurchasing.
Ashley L.
9 reviews
Review for: Nude Ivory more...
It's very hard to find shades that match my very pale complexion, and this was one of the closest ones I've found at the drug store. I love their diversity in the shades. If you're looking for a very easy to blend, medium but buildable coverage foundation this is your best bet. 
Jasmine B.
Austin, TX
17 reviews
Beauty Junkie Expert Level 3
Holy moly. This is holy grail status! I have acne prone skin and also oily skin and this foundation sits beautiful on my face and doesn't get greasy at all and lasts a long time. This foundation has pretty good coverage and I really love this stuff. I have bottles of this in my storage.
lesley m.
6 reviews
this is a good foundation , gives me enough coverage and leaves my skin looking smooth , it sets well also . it lasted me almost all day . the only thing is there is not alot of shades , its either to dark or to light for me lol , for the price and what it gives its very much worth it .
hannah h.
Wendell, NC
26 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This product is very good it is beautiful and blends very well I can't believe the price go wet n wild they are doing so good with there makeup line I haven't found a product that i dislike from them they are unbelievable
Tingting C.
Mckinney, TX
15 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
HOLY GRAIL! You can't beat the price. Wet N Wild is coming for the high end foundations. Looks like your skin, but better. The applicator is a plastic spatula but pretty easy to use. The smell is strong and reminds me of paint but it goes away after application. Would recommend!
Christa S.
Fate, TX
51 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
I purchased this foundation in classic beige about two weeks ago and it has become my go-to day to day foundation. The coverage is medium, but can be built up without getting cakey. This foundation performs just as well, if not better, as any other drugstore foundation, and it's only $7!
Melissa A.
San Mateo , CA
54 reviews
Beauty Junkie Expert Level 1
Review for: Amber Beige more...
I was so skeptical to buy this foundation because of how cheap it was. But it has been the Best Buy I've made. It looks so well on my skin and the color match for me is great. The only downside is the weird paint smell but if you can get through that your makeup will look great!
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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