wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,955 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,796)
Q&A (487)
Media (1763)
Alyson W.
Morton, PA
15 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I tried this foundation when it first came out and I think it's decent for the price. It's pretty full coverage for me, but doesn't feel SUPER heavy. I got this during the winter and it was horrible on dry skin - it made everything look very cakey. My skin is not dry during the rest of the year and it worked fine. The smell is not very appealing.
Jessica R.
Naperville, IL
103 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
This is one of the best and cheapest full coverage drug store foundations I've tried. A little goes a long ways and it really has great coverage and light weight. I'd definitely suggest anyone try this if they haven't already.
Coral R.
35 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
It's always difficult to find a good foundation. I have oily skin, and it has a pink tone to it. I found this because of how good the price was. Tried it, and freaking loved it. It doesn't feel heavy, and it really does look great in photos! I definitely would recommend, it comes in many shades!
Carley S.
Cooperstown , PA
55 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
The best drugstore foundation ever! It doesn't really work for oily skin as much! It has good coverage and i use it all the time! The only problem is, is it smells like paint. after you put it on it doesn't smell anymore!
Kadejah A.
Cartersville, GA
165 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
When first purchasing i was afraid the color wasnt going to fit my face but it fit perfectly. Its a light-medium coverage foundation and it easy to blend and easy to build. I havent had any problems out of it so far and leaves my face with a very natural look which i love. Would definitely recommend.
Donna R.
101 reviews
Beauty Junkie Expert Level 2
Review for: Peach Natural more...
I have combination skin and while this foundation is great coverage and it looked really good on the areas of my face that are normal to a bit oily, but my areas that are dry and have dry spot it is terrible. I even tried taking a bit more serum on those areas and it just did not work for me. 
Kathy M.
Colorado Spgs, CO
8 reviews
I absolutely love this foundation ! It makes my face look flawless and it’s super easy to apply, I would say it lasts a good 7 hours before my face gets greasy but I totally recommend it ! It’s super cheap too! ❤️
Torrie G.
Terre Haute, IN
43 reviews
Beauty Junkie Expert Level 1
Beautiful foundation, medium coverage and I'd say demi matte foundation but doesn't exaggerate any dry spots on my sink. Also it's like 4.99 how can you beat a price like that with the quality wet and wild gives you with this foundation. Just wish they'd come out with more shades in the range.
Alex Z.
Meadville, PA
14 reviews
This product is incredible. It goes on smooth and evenly. It has a natural glowy finish that lasts even after powder is put overtop. The shade range is impressive for drugstore. The only thing I can't stand about this product is the smell. It has a play doh kind of smell that is quite bothersome.
Paige P.
Nauvoo, AL
30 reviews
It was pretty difficult to find a color match but I like that they have some yellow and pink based colors. It had a more dewy finish on me. I have an oily t zone but dry elsewhere. I mix it with other foundations and it's amazing! It's great for $5.99!wet n wild Photo Focus Foundation
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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