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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,397 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,877 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8397)
Q&A (458)
Media (1674)
Kathy M.
Colorado Spgs, CO
7 reviews
Review for: Desert Beige more...
I absolutely love this foundation ! It makes my face look flawless and it’s super easy to apply, I would say it lasts a good 7 hours before my face gets greasy but I totally recommend it ! It’s super cheap too! ❤️
Olivia S.
Indianapolis, IN
42 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
This is officially on my list of favorite drug store foundations. The price is amazing and the product...wow! It's a build-able coverage but even one layer covers pretty well. It sort of smells like paint at first but it goes away. Also, the applicator is strange. It's like a plastic tiny shovel.
Jessica R.
Naperville, IL
93 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
This is one of the best and cheapest full coverage drug store foundations I've tried. A little goes a long ways and it really has great coverage and light weight. I'd definitely suggest anyone try this if they haven't already.
Carley S.
Cooperstown , PA
53 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
The best drugstore foundation ever! It doesn't really work for oily skin as much! It has good coverage and i use it all the time! The only problem is, is it smells like paint. after you put it on it doesn't smell anymore!
Kaley H.
Shawnee, OK
97 reviews
Beauty Junkie Expert Level 2
I keep this in my makeup bag at all times. You can't beat the price and it's such a nice foundation. It wears well, I haven't had any problems with transfer, and it lasts a LONG time. I've tried almost every foundation under the sun that doesn't stick to my dry patches and this is one of them.
Donna R.
52 reviews
Beauty Junkie Expert Level 2
Review for: Peach Natural more...
I have combination skin and while this foundation is great coverage and it looked really good on the areas of my face that are normal to a bit oily, but my areas that are dry and have dry spot it is terrible. I even tried taking a bit more serum on those areas and it just did not work for me. 
Alex Z.
Meadville, PA
14 reviews
This product is incredible. It goes on smooth and evenly. It has a natural glowy finish that lasts even after powder is put overtop. The shade range is impressive for drugstore. The only thing I can't stand about this product is the smell. It has a play doh kind of smell that is quite bothersome.
Bethann D.
24 reviews
Beauty Junkie Expert Level 1
First time I have ever used a wet n wild foundation and it is very easy to apply and Blend. It is definitely good quality for a relatively good priced product. the Packaging. buying it online was very easy and the website saves your purchases so you can buy it again with very fast shipping 
Paige P.
Nauvoo, AL
30 reviews
It was pretty difficult to find a color match but I like that they have some yellow and pink based colors. It had a more dewy finish on me. I have an oily t zone but dry elsewhere. I mix it with other foundations and it's amazing! It's great for $5.99!wet n wild Photo Focus Foundation
Kadejah A.
Cartersville, GA
165 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
When first purchasing i was afraid the color wasnt going to fit my face but it fit perfectly. Its a light-medium coverage foundation and it easy to blend and easy to build. I havent had any problems out of it so far and leaves my face with a very natural look which i love. Would definitely recommend.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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