wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,559 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8559)
Q&A (460)
Media (1716)
Hannah M.
23 reviews
Beauty Junkie Expert Level 1
This is easily the best drug store foundation out there. It's full coverage, and once you set it you can't even feel it on the skin. It's great for all skin types and has a beautiful natural matte finish. If you're on the dryer side I'd recommend mixing it with a couple drops of oil. I will definitely repurchase!
Carley S.
Cooperstown , PA
54 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
The best drugstore foundation ever! It doesn't really work for oily skin as much! It has good coverage and i use it all the time! The only problem is, is it smells like paint. after you put it on it doesn't smell anymore!
Mercedes S.
15 reviews
Review for: Soft Beige more...
I first purchased this foundation for use in professional photographs, and was impressed. It applies well with a damp beauty blender. It is great for oily skin, but can be a bit patchy on dry skin. I have since purchased again, because it performs great on camera and looks flawless on my skin!
Bethann D.
24 reviews
Beauty Junkie Expert Level 1
First time I have ever used a wet n wild foundation and it is very easy to apply and Blend. It is definitely good quality for a relatively good priced product. the Packaging. buying it online was very easy and the website saves your purchases so you can buy it again with very fast shipping 
Crystal P.
Racine, WI
198 reviews
Beauty Junkie Expert Level 4
Not really big on this foundation. The shade selection seems to lean very orange toned in the darker shades. I was not avle to make foundation work. Even though the formula seems good. I was not able to give it a goid wear because of the lack of shades. If they work on shade range. I will buy again
Lorna B.
Oceanside, CA
187 reviews
Beauty Junkie Expert Level 3
This is a really high coverage foundation for such an affordable price. Wow. I would highly recommend everyone buying this product. At first I bought a shade way to pale for me so I bought another and I love it. Really great for the price! Forget my high end foundations this is where it is at
Donna R.
73 reviews
Beauty Junkie Expert Level 2
Review for: Peach Natural more...
I have combination skin and while this foundation is great coverage and it looked really good on the areas of my face that are normal to a bit oily, but my areas that are dry and have dry spot it is terrible. I even tried taking a bit more serum on those areas and it just did not work for me. 
Paige P.
Nauvoo, AL
30 reviews
It was pretty difficult to find a color match but I like that they have some yellow and pink based colors. It had a more dewy finish on me. I have an oily t zone but dry elsewhere. I mix it with other foundations and it's amazing! It's great for $5.99!wet n wild Photo Focus Foundation
Kaley H.
Shawnee, OK
97 reviews
Beauty Junkie Expert Level 2
I keep this in my makeup bag at all times. You can't beat the price and it's such a nice foundation. It wears well, I haven't had any problems with transfer, and it lasts a LONG time. I've tried almost every foundation under the sun that doesn't stick to my dry patches and this is one of them.
Kathy M.
Colorado Spgs, CO
7 reviews
Review for: Desert Beige more...
I absolutely love this foundation ! It makes my face look flawless and it’s super easy to apply, I would say it lasts a good 7 hours before my face gets greasy but I totally recommend it ! It’s super cheap too! ❤️
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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