wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 2,084 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,256)
Q&A (524)
Media (1828)
Vicky M.
Falls Church, VA
26 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
Love love love this foundation! I’m on my 3rd bottle already. I feel like this foundation beats out other high end foundations that I’ve tried before. I use this foundation everyday and use the Laura Mercier translucent powder to set it and the combination of the 2 make my skin look so healthy. I don’t think that the foundation is really matte, to me it leaves like a natural finish but still covers old acne scars. The smell of the foundation is not my favorite but you only notice it when you first apply the foundation.
Maryane H.
Chicopee, MA
29 reviews
Review for: Golden Beige, Buff Bisque more...
This foundation is actually so amazing. My go to for anything day or night. Has medium to full coverage bur if you want to sheer it out and add a glow add moisturizer! Stays put and is so inexpensive! Will say this, go a shade a lighter it tends to oxidize.
anahi d.
Donna, TX
164 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
I give it an all star. It’s amazing. It really shows my skin very well. It’s long lasting, surprisingly, and it does get clammy or chalky. It’s almost full coverage and I recommend it to others. This foundation is my go-to when it comes to everyday use. I love it. You should try it. Gift it to someone you won’t regret it. My sister gave it to me because she got it off a #voxbox and I’m realllyyyt hoping to get one. Wish me luck!!
Hope C.
Hanover, MD
81 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
Super affordable and nice foundation. I just wish they had a better color range. The color doesn’t match and the next shade wouldn’t match either so i just top it off with a powder foundation that matches my skin tone. would recommend if it matches though
Emely g.
45 reviews
Beauty Junkie Expert Level 1
The first time I bought it I didn’t get my color so it looked really like oranges really tan color but the second time about and my correct color I absolutely loved it it’s so light weight and it’s super good I love wet and wild wild wild is my holy Grail
valorie m.
52 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
If you have oily skin, buy this foundation! If you don’t want a cake face, buy this foundation! It is very long lasting and works very well. The tab connected to the lid is very helpful to, to apply to your face and to not use all your foundation.
Andrea R.
Miami, FL
304 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
This foundation is really good and it does look great in photos and stays pretty matte. My only issue with this is I don’t really like the smell that much I can’t put my finger on it and the applicator is a little strange but other than that it’s great and affordable. wet n wild Photo Focus Foundation
Khry C.
Hamilton , NJ
15 reviews
Review for: Classic Beige more...
I literally love this foundation. It reminds me of double wear except a whole lot affordable. I heard a lot of different reviews one this before purchasing but with it being affordable I gave it a tru & honestly fell in love. I def recommend this product!
Robin M.
Sumner, WA
120 reviews
Beauty Junkie Expert Level 4
I LOVE this foundation, finally one I can afford that gives me high end results. I have the most troublesome skin, yet here we are with every shade you can think of, and at a price the is doable. It blends like a dream, soaks into the skin and covers extremely well (medium coverage) NO flashback, and does well with both beauty blender type sponges and brushes. They only con I can state about it is that it does have a very distinct fragrance...cant quite place it but I seem to wax nostalgic when I use this foundation
Alice S.
54 reviews
Beauty Junkie Expert Level 1
Purchased at: Walgreens
Review for: Buff Bisque more...
This foundation is utter trash.

First off the smell is horrible, it smells like pure chemicals and paint thinner. Even after you’ve finished applying your makeup the smell still lingers.

This foundation was marketed as a full coverage foundation but it isn’t its more light to medium and it doesn’t buildup very well. It gets cakey if you try building it up and very streaky and patchy.

Leaves my skin feeling a bit irritated after I remove it and very unsanitary considering it doesn’t have a pump but rather a spatula.
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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