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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
Khatira D.
Concord, CA
16 reviews
Beauty Junkie Expert Level 1
Can't go wrong with this foundation it's only $6 and it reminds me so much of high end foundations and it lasts all day and it's great for any skin type it doesn't give and flashback when you take a picture and it looks great in any lighting I highly recommend this if I could give it 10 stars I would 100%
Meggie W.
Mason, MI
86 reviews
Beauty Junkie Expert Level 2
This foundation has a huge following. Personally I'm not the biggest fan. I feel as if it doesn't stick to my skin well, and i have to continue to add product. It smells like paint. And finding my right color has not been easy. The price is good, and maybe I'll end up liking it, but its not my favorite.
Kristen G.
Fort Stewart
72 reviews
Beauty Junkie Expert Level 2
For the price of this foundation, it is wonderful. It's lightweight and applies so smooth. It's a medium to full coverage and gets the job done like you'd expect. I think it's worth the money, even though it's not super expensive. I love this product and will definitely purchase it every time I run out!
Tiffany B.
Huntington, WV
133 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This is certainly a good foundation for the price. However, the paint smell really gets me, and I tend to get a few breakouts after using. I often mix it with some of my darker foundations to achieve a better color and more coverage. For the price, I would recommend, and I would consider buying again.
Carla M.
Manteo, NC
177 reviews
Beauty Junkie Expert Level 3
Loyally I reach for my MUFE HD Foundation daily, then I bought this because of all the raving reviews and oh my gosh, this is my new holy grail yall. At $5 how could I beat that it's amazing it's not drying great for both oily and dry skin does not oxidize it works so well for me I'm stocking up while I can!!
Maggie D.
Jonesboro, GA
61 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
I love this foundation. Super matte, medium to full coverage. I used this on my clients for prom and it worked well for normal to oily skin. The only downside to this product is there is a weird smell, but once I get past that, you have a beautiful foundation. wet n wild Photo Focus Foundation
Jenna H.
12 reviews
Review for: Shell Ivory more...
I really love this wet n wild foundation! I have very dry skin and as long as I use a moisturizer I am good. It is fairly long lasting but will not last all day. It is easy to apply and I will definitely buy it again because it is a great price. I just do not like how it smells and it is not full coverage. I also have had a hard time finding my perfect shade.
ashley S.
118 reviews
Beauty Junkie Expert Level 3
Review for: Bronze Beige more...
This foundation is super bendable, has great color pigmentation, and has longevity. I love this product for my oily skin, i have to do very little touch up through the day. This product is definitely on par with other higher brand foundations. I would highly recommend you try for the price (under $10).
Winter F.
Mobile, AL
232 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
WET N WILD!! SLAY!! I'm seriously so in love with this foundation. It's light feeling and medium but buildable coverage I live for it. I apply mine with a wet beauty blender and it's beautiful. ITS ONLY $5 HOW?! How is a foundation this amazing and long lasting only $5 thank you wet n wild this is a staple of mine now.
Emily A.
175 reviews
Beauty Junkie Expert Level 4
I LIKE this foundation, but I don't LOVE it. It's really nice for a drugstore foundation! It doesn't feel heavy, it doesn't break up on me, no flashback, but it does oxidize on me, and smells like paint. The spatula applicator is definitely different, but I do like the idea. For $5 it's really not bad.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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