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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,372 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,872 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8372)
Q&A (456)
Media (1670)
Ashley W.
108 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
One of my favorite foundations yet! It looks great in my skin - I don't have much to cover so I would say medium coverage.

It holds up pretty well on my combo oily skins.

The one major downside I have for this product is the weird smell it has and after a while the bottle gets crusty because of the spatula.
Arizz C.
El Paso, Texas
49 reviews
Beauty Junkie Expert Level 1
I love this foundation! Very full coverage, easy to apply, I do think a beauty blender is wayyyyyy better. For the price I think it's great it is medium to full coverage and it is buildable. The smell is more of a house paint smell though but nothing toooo strong, I do have dry combo skin and it suited me well
Katelyn V.
107 reviews
Beauty Junkie Expert Level 4
Bought this foundation the other day due to the rave it gets in the beauty community. I find that it gives light coverage that can be buildable. What I do not like is the strong smell this foundation has,it smells just like paint.
Nikita S.
Lamar, AR
46 reviews
Beauty Junkie Expert Level 4
This is my favorite drugstore foundation! It stays on very well. It's the foundation I used for my prom make up and it lasted me all night. It matches my skin tone very well. I absolutely love it! It's such a good product for the price.
Winter F.
Mobile, AL
232 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
WET N WILD!! SLAY!! I'm seriously so in love with this foundation. It's light feeling and medium but buildable coverage I live for it. I apply mine with a wet beauty blender and it's beautiful. ITS ONLY $5 HOW?! How is a foundation this amazing and long lasting only $5 thank you wet n wild this is a staple of mine now.
Meggie W.
Mason, MI
86 reviews
Beauty Junkie Expert Level 2
This foundation has a huge following. Personally I'm not the biggest fan. I feel as if it doesn't stick to my skin well, and i have to continue to add product. It smells like paint. And finding my right color has not been easy. The price is good, and maybe I'll end up liking it, but its not my favorite.
Jenna H.
12 reviews
Review for: Shell Ivory more...
I really love this wet n wild foundation! I have very dry skin and as long as I use a moisturizer I am good. It is fairly long lasting but will not last all day. It is easy to apply and I will definitely buy it again because it is a great price. I just do not like how it smells and it is not full coverage. I also have had a hard time finding my perfect shade.
Alana C.
Pickerington, OH
867 reviews
Beauty Junkie Expert Level 5
Review for: Porcelain, Nude Ivory more...
I was excited to check this out because of all the great reviews, but I really didn't like this foundation. Seemed super thick, cakey, and the shades were just off to me. The undertones resembled more like paint? Was not impressed by formula at all.. Would rather just pay more money for nice foundation!
ashley S.
118 reviews
Beauty Junkie Expert Level 3
Review for: Bronze Beige more...
This foundation is super bendable, has great color pigmentation, and has longevity. I love this product for my oily skin, i have to do very little touch up through the day. This product is definitely on par with other higher brand foundations. I would highly recommend you try for the price (under $10).
Tayler O.
Newport News, VA
148 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I wanted to like this so bad ): for me it didn't give any coverage, and stuck to my dry patches like crazy. I will have to say though I think I got the wrong color, it made me look lighter then I really was. That's why I give this 3 stars, I will probably repurchase this is a different color and try it again
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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