wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,974 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,819)
Q&A (493)
Media (1766)
Mary Mar D.
New Britain , CT
62 reviews
Beauty Junkie Expert Level 2
WOHOOOO !!!! You go wet n wild once again I am Beyond impressed with another one of your products ! This product has managed to give me a for some medium coverage feels smooth and leaves a matte effect I will be buying again thank you!!!!
Olivia C.
7 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This foundation is my ride or die. I use it almost every day and it never feels like I'm wearing anything! Its a beautiful matte finish, but not at all drying, smooth, comfortable and gorgeous. I wore this foundation to Warped Tour in Ohio when it was 100+ degrees and even though most of my makeup was sweat off, it still looked nice!
kenya g.
Del Valle , TX
19 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
I don’t know where to start.. This foundation is less than 5$ and it is amazing! It’s medium coverage but can be built up to full coverage. It’s a semi-matte foundation that is super lightweight and is great to use in pictures and to record videos! I always go back to this foundation! It is my holy grail and will keep on purchasing .
Mikayla J.
60 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
I love this foundation!! I discovered it when watching a YouTube drugstore foundation video. For the price, it can't be beat. I really like the applicator it comes with so I don't have to pump/pour product onto my hand. I feel that there is a good variety of shades and I go between soft beige and amber beige depending on how tan I am. Awesome foundation.
Erika S.
College Point, NY
106 reviews
Beauty Junkie Expert Level 2
This has quickly become holy grail ! It's finish is matte & flawlesssss! Only down side is it straight up smells like paint but if you can get past that you won't regret this. I have repurchased this 4x already and I love it more each time. I have combination to dry skin and it doesn't make my skin look flaky or pores show too much. 
Angela D.
Henderson, NV
369 reviews
Beauty Junkie Expert Level 4
Review for: Caramel more...
This foundation goes on smoothly, and I would recommend this to anyone who want to try out differ colors of foundation as this foundation is affordable! It has a nice applicator, and you can use it to scrape out every last drop! wet n wild Photo Focus Foundation
Kalie T.
Youngsville, LA
519 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
I tried using this a few times and I don't really care for it. It feels kind of heavy on my skin. I don't like how long it wears. It seems to break up after a few hours. I also don't think it makes my skin look better. I may have the wrong color. I may try it again since so many people love it, but I just can't seem to get it to work for me.
Adaya M.
Tucson, AZ
36 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
i was so impressed by this foundation  it is totally a nice drug store dupe for a lot of good mascaras it last a nice amount of time it has a matte finish once it dry's it is super affordable and easy to find i really do recommend it to any one that want to look good and is on a budget it is a really nice foundation  
Kelsea W.
Citrus Hts, CA
71 reviews
Beauty Junkie Expert Level 1
I love this foundation so much! It surprised me because the price is so low, but it's really a great product. It has medium to full coverage and layers up well. The shade range is pretty good and the price is AMAZING. This blurs pores and makes everything look airbrushed. I will definitely be stocking up on these to use on clients!
Kari C.
190 reviews
Beauty Junkie Expert Level 4
How do I love thee....Let me count the ways.....This foundation is AMAZING!! It reminds me of MAC Studio Fix (like almost an exact dupe tbh) but for less than half the price. The coverage is awesome, the finish is perfect, the value is unreal! I will continue to use this foundation for as long as they continue to make it. Well done WnW!
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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