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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
Brenna E.
2 reviews
Review for: Porcelain more...
This foundation is a medium to full coverage foundation. It works great on my really dry skin. There is one part on my nose that it never sticks too but I think that has a thing to do with my skin. I am a very pale person but porcelain works perfect on my skin. Only problem I find with this foundation is that it has a strange smell. Others have said it smells like paint but I think it smells like apples. I would highly recommend to anyone who wants a light, build-able, yet full coverage foundation!
Seth O.
Bath, NY
16 reviews
Beauty Junkie Expert Level 1
Now this is a big surprise. A real hidden gym. Now for me I have always use a different type of foundation and I wanted to try somthing cheaper. Wet N Wild was the answer. When I first got this I was hesitent to use it but that changed. The appicater is a stick like wand (so use a blender after), the foundation applys super easy and the look was a photo finish look. It may look like the foundation is not the right tone for your skin but trust me just let it blend out and you will love the results.
Jesa L.
Oklahoma City
196 reviews
Beauty Junkie Expert Level 3
This foundational a big surprise to me! Wet n wild is not a brand I think of when thinking of foundation, but it works for me really well, even with dry skin. It blends well in to my skin. It provides good coverage. Its lightweight and my pictures do look better with this foundation. It didnt cause any skin irritation, itchiness, dryness, or break outs. I recommend trying it. I think it's one of the best products under $10, especially for a foundation. #mybeautyawards #reviewcrew18 #influenster #24play #wetnwild
Luz R.
19 reviews
Beauty Junkie Expert Level 1
LOVE. Who thought wet n wild could come up with such a fantastic foundation formula. It's super comfortable as in you don't feel it at all. Very long lasting, wow it for 16 hours straight at work in the heart (work in a factory) and I never once had to retouch . Stayed flawless all day long!
Laura V.
N Providence, RI
16 reviews
Review for: Nude Ivory more...
I might be the only person that absolutely hated this foundation. Part of me tried to love it because the price point is so good, but after wearing it many times, I've found that it just sits on top of my skin and doesn't melt into it. I've tried it with and without primer and moisturizer, but it still clings onto my dry patches and makes me look sooooo old.
yonkers NY
66 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
This foundation its so good! It’s really lightwet n wild Photo Focus Foundation but covers perfectly don’t get oily, don’t crack on your face, the price it’s just $5 and brings a good amount of product i use it for my daily make up to work, and I can’t get enough of it!
Shaune P.
111 reviews
Beauty Junkie Expert Level 2
I cannot get past the fact that this foundation smells like paint. It doesn’t give me a very even finish either. If I liked the way it looked on my skin I might try to ignore the smell, but I just really don’t enjoy it and will not repurchase it.
Chelsea H.
Lynchburg, VA
67 reviews
Beauty Junkie Expert Level 2
Review for: Soft Ivory more...
This is one of the best foundations I've tried so far. It's very liquidy, and it's moisturizing as well. Very good for dry skin. I usually get medium to full coverage out of it, depending on how much product I use. It stays on pretty well everywhere except for my nose. Since I've got awful allergies, all of my makeup rubs off of my nose pretty quickly. I haven't had any problems with using other products with/over it either. Overall, it's a pretty good foundation, especially for the price tag!
Hailey M.
8 reviews
Review for: Porcelain more...
I have very pale skin and I was beyond happy to try a new foundation that matches my skin tone. When I opened the bottle, the smell of the foundation smells exactly like house paint. I don't know if it was a new formula or if that's how this line smells but the smell doesn't go away. Also, I had to layer this since the coverage isn't really there. The second layer became blotchy and cakey looking. Plus, the product moved on my face after I used setting powder. I will not be purchasing again.
Carmen W.
22 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
This foundation is a light weight foundation you forget you have it on your skin. The only problem I have with it is the application. When I run out the little applier does not get the remains. They do not have many colors to choose from either
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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