wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 1,971 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,813)
Q&A (490)
Media (1765)
gabriela b.
moreno valley , CA
60 reviews
Beauty Junkie Expert Level 4
very impressed with this foundation, i have oily skin & it stayed well on my face throughout the day. it is a very light consistency and is easy to blend, set it using the photo focus powder and it makes my skin look amazing! well purchase again
Mona D.
Van Nuys , CA
51 reviews
Beauty Junkie Expert Level 2
Love this! So obsessed with it. Not a medium skin tone but Light/neutral with peachy/olive tones sometimes and this works great. I am obsessed with it. Plus it is yellow based. Amazing coverage. Would recommend it!
kimberly c.
77 reviews
I loved the foundation in the begining. But as I went thru out my day I started to see my zits more and the redness on my face, not sure if that was because I didn't put setting spray , but it was a great foundation
Elizabeth M.
St Petersburg, FL
25 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
I bought this 3 days ago thinking it wasn't my color but I was wrong. It stayed on all day, didn't flake up even when I had the photo focus setting spray along with it. It dries matte so that's a plus for me. It's very buildable for full coverage. I don't even have to use a lot of the foundation. Very little counts. Highly suggest this foundation!!
Amanda H.
21 reviews
How can a 5$ foundation be so good?! Wet n wild did it! I wear this stuff all the time and it lasts a good 8 hours! Beautiful for photos. They did an amazing job!!
Courtney H.
Panama City, FL
47 reviews
Beauty Junkie Expert Level 1
This foundation has changed the game for me in foundation world.  I use to use the Giorgio Armani foundation but this has totally replaced it.  For the price and the coverage, you can't beat it.  It gives zero flashback in lights and has the most natural full coverage I have ever seen. It is magic in a bottle! Highly recommned. 
Ashley S.
Rosebud , MO
74 reviews
Beauty Junkie Expert Level 1
This foundation is nothing short of five stars! This foundation I apply with a damp beauty blender and I can't even feel it on my skin, it is so light and natural...yet still being a medium coverage foundation! This foundation if set with a good powder lasts all day and looks great under lighting of many different types and there is certainly no flashback!
Gregory B.
132 reviews
Review for: Shell Ivory more...
The foundation itself is not terrible at all. It certainly looks good on the skin. I did a youtube review if you want to check it out. Search for Hello Gregory Official. Youll see that it actually doesnt reduce photo flashback when flash is on, which is what it is named for!
Peyton W.
23 reviews
Wet n wild is stepping up the drugstore game. I got this foundation for $5 and could not believe the quality. There is also such a large variety of colors. The first application I noticed it was definitely just medium coverage but 100% build-able. It blends well with your other fave products and makes your skin look smooth. Will buy again!
Vander V.
El Paso, TX
114 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige, Golden Beige, Bronze Beige more...
I just want to say that I'm all about high end makeup when it comes to foundation... But I have fallen in love with this formula!!... It's soooo beautiful it leaves the skin look pore less!!...also it's very tacky but I like that because your powder stays put ALL night long!!... I highly recommend this product.. It's $6 and beast most high end makeup!
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
wet n wild Photo Focus Foundation

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.