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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,387 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8387)
Q&A (456)
Media (1672)
Diana C.
Edinburg , TX
58 reviews
Beauty Junkie Expert Level 3
My Holy Grail!! I've tried many foundations including high end and I always reach for this one! It has medium coverage and is build able without looking heavy. It does have a weird paint scent but it's okay because it goes away after applied! Looks great in photos too!
Reeham A.
Westville , IN
42 reviews
Beauty Junkie Expert Level 2
Review for: Golden Beige more...
After trying this foundation it instantly became my go to! The coverage is amazing, It doesn't feel heavy on the face, it last for quite a long time, even the applicator is great! I don't have to get my hands dirty applying this foundation! If you haven't tried it, you should! It's an amazing affordable foundation, I'm definitely repurchasing!
Chelsea G.
62 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
Wonderful! These are just as good as high end foundation, the smell is similar to paint, but if you can get over that I promise you will not be disappointed for the price of this it is a steal. It is full coverage, not too dewy and not too matte it is definitely in between. I suggest this foundation to everyone, I think it is worth a try.
Gregory B.
134 reviews
Review for: Shell Ivory more...
The foundation itself is not terrible at all. It certainly looks good on the skin. I did a youtube review if you want to check it out. Search for Hello Gregory Official. Youll see that it actually doesnt reduce photo flashback when flash is on, which is what it is named for!
Jennifer B.
21 reviews
Beauty Junkie Expert Level 1
Love this foundation. The shade I have matches me perfectly. Good coverage. I'd say medium to medium high. It's is very inexpensive. Lasts a long time. Mixture of matte and dewy finish. Would definitely buy this again. However I hate the smell. It smells like paint.
Rebecca S.
Wyoming, PA
148 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
This foundation is one of my top foundations. When I first wore this o couldn't believe how smooth and flawless my skin looked.. it's a medium coverage but evens out ur skin hiding all flaws. It not only looks amazing in pictures but even after an eight hour shift it still looks great and not oily or patchy.its also great for all skin types.
Hannah B.
Church Hill, TN
142 reviews
Beauty Junkie Expert Level 3
I really like the way this makeup makes my skin look and feel. It covers everything I need it too without it being too thick. For $5 you can't beat this. I was so surprised when I first bought it and tried it! I saw tons of videos on Facebook praising it, so I had to try. Only thing that I don't like, in my opinion, is the smell. I will definitely buy again.
Vander V.
El Paso, TX
114 reviews
Beauty Junkie Expert Level 2
Review for: Cream Beige, Golden Beige, Bronze Beige more...
I just want to say that I'm all about high end makeup when it comes to foundation... But I have fallen in love with this formula!!... It's soooo beautiful it leaves the skin look pore less!!...also it's very tacky but I like that because your powder stays put ALL night long!!... I highly recommend this product.. It's $6 and beast most high end makeup!
Peyton W.
23 reviews
Wet n wild is stepping up the drugstore game. I got this foundation for $5 and could not believe the quality. There is also such a large variety of colors. The first application I noticed it was definitely just medium coverage but 100% build-able. It blends well with your other fave products and makes your skin look smooth. Will buy again!
Emina M.
Pinellas Park, FL
162 reviews
Beauty Junkie Expert Level 3
Not bad for a cheap foundation! I prefer this over the NYX total control drop foundation. It is not a matte finish, but with setting powder and setting spray it looks great. It is also not full coverage but more medium coverage. Apply with a beauty blender because it streaks with a brush. I think I'd wear it more during the winter when it's not so hot.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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