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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,368 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,871 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8368)
Q&A (455)
Media (1670)
Delaney M.
26 reviews
Beauty Junkie Expert Level 3
Review for: Nude Ivory more...
I love this foundation! It's medium to full coverage and every time I use it, I get complimented on how good my skin looks. I love the spatula like applicator. I have oily skin with dry patches and it consistently looks nice over my entire face. The only thing I should add is that it smells lightly like paint, I don't mind it but I know others might. 
Leslie G.
San Jose, CA
111 reviews
Beauty Junkie Expert Level 4
I really want to love this but it's just meh. I love the way it goes on and blends. The color match was perfect as well. BUT... it smells like literal paint and I could get over it but it rubs off in a few hours. I don't touch my face very often but any little thing will make it vanish. If it were longer lasting, I'd be all for it, especially at that price point.
Jennifer V.
Beaumont, TX
416 reviews
Beauty Junkie Expert Level 4
I'm very impressed with this foundation. I bought it after seeing a bunch of YouTube videos on it, and it didn't disappoint. It's a little runny, and not as full coverage as I normally like. But for the summer, I think it will work out great. It blends really easily and actually has really good staying power, even on my oily skin. And for $5.99? You can't beat that.
Alejandra A.
Jonesboro, Ga
17 reviews
Beauty Junkie Expert Level 1
This has got to be my holy grail liquid foundation I am absolutely in love it's super affordable and not too thick with such wonderful coverage with no flash back. I also love how it has a little flat scoop at the end to scoop up the product with its very helpful in ensuring all the product is used and you get every Penny's worth of it. Llooovveee it!
Vicky M.
Dallas, TX
29 reviews
Beauty Junkie Expert Level 1
Kinda really loved this foundation and the spatula is very unique. It's long lasting and doesn't cake too much. It's easy to apply because of the spatula. It's definitely matte and I personally love it. I highly recommend it because of the price too
Tara H.
Ashcamp, KY
57 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
I stumbled across this product not expecting much, bc it was only 5.99! I have combination/dry skin and my complexion is very pale. I applied this liquid foundation with a beauty blender and it was flawless! The coverage was medium but build-able! It does seem to set on its own but I find using a translucent powder gives a softer finish! I am in love!
Jordan D.
16 reviews
Beauty Junkie Expert Level 1
This foundation is such a bargain and so amazing. Instead of a pump or dropper applicator, it has a spatula which personally I am a fan of. It's a good foundation for all skin types and once you set it, it doesn't budge. With medium to full coverage, it very closely resembles the quality of a luxury foundation for only $5!! Would definitely buy again!
Taylor k.
5 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
This foundation literally saved my life. I've used so many expensive foundations and they either made my face look cakey, worned out looking within a few hours, or still showed some acne spots. This foundation for being so cheap literally is the best. It goes on so smoothly. I never look cakey it just looks like I have clear skin it blends in so well.
Thu S.
East Ridge, TN
89 reviews
Beauty Junkie Expert Level 1
I have oily combination skin. After watching several youtubers rave about this product I went out and got some. First of all... It smells like paint that you use for walls! Secondly, even with primer.. It didn't sink into the skin at all after blending... It just emphasized my pores and blemishes.. I did not like it at all.. But it was very affordable
Krystal K.
The Colony
5 reviews
Extremely affordable and beautiful foundation. It's one of those foundations that you'd describe as "You're skin, but better"! It a natural finish, not full coverage by any means but a nice middleish coverage. It's feels light weight, and wears extremely well! 10/10 would recommend to anybody with any skin type! (They also have a good range of shades!)
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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