wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,971 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8,808)
Q&A (490)
Media (1765)
Rylee D.
Jacksonville, FL
27 reviews
Beauty Junkie Expert Level 2
Review for: Shell Ivory more...
I LOVE this stuff! I am a die hard tarte, makeup forever & Bobbi brown foundation fan but I have found this foundation to be up there in my top favorites for foundation now. I'm honestly very surprised at how well it works and the price is heaven. The one and only downfall of this product is the smell of the foundation. Smells kinda like paint but other than that it does a good job.
Jennifer G.
6 reviews
Oh my gosh you guys, this is so good! The smell could be a little better. It smells a little bit like wall spackle. But I don't care, it is so awesome. It glides on, daubs on and it stays on for quite a while. I work a 8-10 hr shift; I sweat a lot and it still has good coverage when I'm done. I still look flawless and I'm confident enough to go out to eat afterword. Awesome!

Jen K.
Dyer, IN
210 reviews
Beauty Junkie Expert Level 2
Review for: Buff Bisque more...
I've heard a lot of hype about this foundation on YouTube so I wanted to try it out for myself. My chin is usually dryer than the rest of my face so I noticed the foundation clinging to a few dry patches. Also, after a couple hours of wear, it started to separate around my nose. I think it's just an okay foundation. I wouldn't recommend it for long days or if it's really hot and humid outside.
Krista L.
Wilmington, NC
764 reviews
Beauty Junkie Expert Level 5
Review for: Soft Beige more...
This is one of my top drugstore foundations. It’s super affordable and has many shades available. I have larges pores and texture and this foundation covers well and doesn’t accentuate any of it. It’s also great for photos as there is no flashback. It highly recommend this!
Dora L.
Brownsville, TX
116 reviews
Beauty Junkie Expert Level 2
I have shade soft beige which was a good enough match. It's definitely a matte foundation and works great on my combination skin. It's med to full coverage and it's my go to foundation if I really want a full glam makeup look. Unfortunately it is not an everyday makeup for me personally as it broke me out but I will still grab it on occasion because it really looks amazing on :)
nicole k.
4 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory, Nude Ivory more...
one of my favorites!! not many drugstore brands come with easy to apply sticks. the foundation is super lightweight and you can build the coverage however you want. although it applies matte, if you have oily skin like i do, you may want to reapply your matte powder throughout the day because oil does come through. all my stars and would reccommend to others in a heartbeat! 
Sara C.
Harrisville, PA
167 reviews
Beauty Junkie Expert Level 3
I like the coverage of this foundation and I like the wear of it (about 7 hours for me with setting powder and setting spray) it tends to break up most around my nose. The smell though it horrid. It smells like paint. It has pretty good coverage. The shade range isn't very good either. Overall I like it and use it, and it's a great deal for $6 but there's room for improvement.
Ashley T.
574 reviews
Beauty Junkie Expert Level 4
Review for: Nude Ivory more...
What can I say!! it works good and blends well into my skin. some people say it doesn't work but I honestly love it and hope others give it another try. it gives really good coverage. good buy trusts me. I recommend everyone to buy it. if you don't you're missing out. 
cindy k.
Iowa City, IA
83 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
This DOES photo really well, stays on relatively long- not an ALL day foundation in my opinion. It makes my skin look very smooth, but its scent is quite strong. It dissipates once you're done applying your makeup, but if you're sensitive to smells, I would stay away.
Morgan B.
Watertown, SD
36 reviews
Beauty Junkie Expert Level 2
This is a great everyday foundation for me! I love it because it's only $6, it has great medium coverage, and it's natural looking (not too dewy, but not too matte either.) It just makes my skin look better without looking cakey. Plus the 20 shade range and the labeling is great because on the front of the bottle it listed the skin tone and undertone (mine is Shell Ivory: Fair Neutral.) Highly recommend it!
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Chelsea D.
143 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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