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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,372 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,872 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8372)
Q&A (456)
Media (1670)
Krissia A.
Firebaugh, CA
227 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
Hey you guys I recently purchased this foundation and at the beginning I must say I had a really hard time blending it because I have never owned a full coverage foundation but once I got used to the blending part I love it it covers all my imperfections literally, but it does have a little smell to it so if you guys are sensitive to smell or don't really like smells I wouldn't recommend this. But if you guys don't mind the smell I would really recommend for you guys to try it out.
Rashelle R.
Millersburg, OH
86 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This is my favorite go to drugstore foundation! You cannot beat the price!! Photo Focus describes this perfectly. Makes my skin look so smooth and blurred, has great coverage, and goes on like a dream! I highly recommend this for the ladies on a budget
Erin H.
112 reviews
Beauty Junkie Expert Level 2
Review for: Porcelain more...
This foundation is all the rave on YouTube and also within my friend group so I thought I would give it a shot. I mean how can you not when it’s so affordable! I really wanted to love this product but, sadly it did not wow me like I thought it would. My t-zone can be prone to dryness and I felt like the foundation just really emphasized that dryness. I even tried it with a more hydrating primer but, it just didn’t work out for me. I also was not a fan of the smell which can only be described as paint. 
Emily B.
Charleston, WV
21 reviews
Beauty Junkie Expert Level 1
Review for: Buff Bisque more...
I can't believe how good this foundation is for around $6. It makes me realize how much the other companies are ripping us off. I usually have a hard time finding my shade (light/medium with a neutral/olive undertone), but didn't have a problem with this product. It is lightweight with medium (very buildable) coverage. Mimics the look of bare skin with a natural, but not dewy finish, and doesn't break me out. My only complaint is that the wear time is a little shorter than other high end formulas. TRY IT!
Gaby S.
15 reviews
I was really surprised at how good this foundation is. It has great coverage I would say it’s medium to full coverage. It makes my face look smoother. It does not crease as my other drugstore foundations do. It just makes my skin looks way better, I have already repurchased this three times and will continue to do so because of how great the quality and product is!
Teresa N.
330 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige more...
This foundation delivers everything on a silver platter but without the heavy price tag. It’s full coverage with a matte finish and flawless skin. The name of this foundation says it all: it’s photo focus, ready for pictures all night long. It doesn’t have any flashback in pictures where your face looks almost photoshopped. The foundation did not oxidize so the colors are true to its content. I can only give 4 stars because I had to stop using this foundation. I have sensitive skin and the product broke me out.
Melissa V.
43 reviews
Beauty Junkie Expert Level 1
OMG I am so in LOVE with this foundation am in the color Golden Beige it makes your face so air brush full coverage it's only $5 bucks it's so afforble I promise u will not regret buying I have oily ance skin nd it's hard to find a foundation I will love but this right here is my HOLY GRILL
Aliah B.
Blue Springs
8 reviews
Review for: Nude Ivory, Shell Ivory more...
This product has changed my makeup game the coverage is enough for me not to full coverage but not to light, the finish I dewy and it’s pretty long lasting, pro of this foundation are the finish and long lasting I don’t really have any con sooo yea 😂
Lauren C.
24 reviews
Beauty Junkie Expert Level 1
Review for: Soft Ivory more...
I cannot say enough good things about this foundation. It is so amazing for a drug store foundation and only costs a few dollars at your local Walmart or Ulta. The only reason I didn't give it 5 stars was because I wish the coverage was a little higher, I am a fullllll coverage girl. But the semi-matte finish is great for my oily T-zone. I want something matte but not toooo matte because the outer parts of my face tend to get dry sometimes. With my favorite primer this foundation lasts all day and night!
Becca O.
united states
50 reviews
Beauty Junkie Expert Level 2
I love the Wet N Wild photofocus foundation! I bought the shade Soft Beige and it was too dark so I bought Porcelain and the two combined is a perfect match! This actually lasts all day on me without caking or creasing which makes me super happy!❤❤
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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