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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,387 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8387)
Q&A (456)
Media (1672)
Addi T.
51 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
This foundation is currently one of my holy grail products! If you can get by the fact that this product smells like paint, you’ll appreciate the medium-to-full coverage it gives. I apply with a damp beauty blender and it works seamlessly and sets into the face with a powder. My NARS Radiant Creamy Concealer also blends over top of this beautifully. The only two issues I have with this product are the paint smell and that the bottle does not come with a pump, but with a plastic spatula where one may expect a soft applicator. I usually use the spatula to put the product on the back of my hand before applying. Overall, this is an amazing product, such a good budget foundation!
angela d.
63 reviews
Beauty Junkie Expert Level 4
Review for: Other more...
I love this foundation. It cost around $6 and has very good coverage for being a drugstore product, I would say medium to full coverage. It is buildable which is nice. love the finish that it gives me. It doesn't dry down to a matte finish, more like a luminous natural finish. I have super dry sensitive skin and this didn't break me out. I always make sure to set this with a powder and use setting spray, this lasts around 8 hours on my skin which I love. It doesn't look cakey and it blends very well. It does have a paint smell but it isn't noticeable when applied. The applicator is a spatula which makes it easy to apply. 
Evelyn 🌸🐘 C.
1 review
Review for: Soft Beige more...
Hands down my favorite foundation. I like that it's inexpensive and medium/full coverage. This is my daily foundation and i  love it. I have noticed its not a long wearing foundation. I have redness on my face and it seems to cover it up perfectly without having to add a concealer. By the end of the day I noticed it has faded or rubbed off. I do not really live for the smell of it but the spatula applicator makes up for it. I do have oily skin and I've noticed it wears good and a bit dewy during the day but buy the end of the day my face is really oily. 
Other than the smell and it not being long wearing there is not many cons to this foundation.  
Alie H.
71 reviews
Beauty Junkie Expert Level 1
Review for: Rose Ivory more...
I wanted to like this foundation much more than I did, especially after hearing how great it's worked for others! Unfortunately for me, it just didn't measure up to others I have used/currently use. It seemed kind of oily and watery to me and just didn't give me the coverage I like, or the long-wear I need. It didn't pair well with any primer I tried (maybe it's one of those foundations that really only works with the same brand of primer as itself?)- it came out streaky and patchy, and wore off within an hour or two, without any major activity or contact on my part. I would use it in a pinch I guess, but it's not one I will buy again, even with it's low price point.
Laura C.
14 reviews
Review for: Nude Ivory more...
Honestly didn't think I'd ever be such a Wet N Wild fangirl but dang I really really am! I am suuuuper picky with foundations due to my finnicky skin. I am oily, but use two prescription acne creams that tend to dry me out so foundations usually look super cakey and yuck on me. This foundation. is. bomb. The finish is beauuuutiful, it just makes me look like I have flawless skin- that's the thing, it looks like skin!! The coverage is around medium, but buildable, and the lasting power is around 12 hours in my experience. The only thing I don't like is the scent. It smells like paint. That part's not the best but I forgive it due to its greatness in every other way.
Angelique S.
Santa Fe, NM
50 reviews
Beauty Junkie Expert Level 1
Review for: Soft Beige more...
One of the best drugstore foundations ever. It's got very very good full coverage. I love how it makes my skin look flawless. There is absolutely no photo flashback, with and without flash, just like it says. Excellent price- $6.00 for this full coverage foundation. And it comes with a little paddle for easy application, which I absolutely love. It blends well and applies well with a blending sponge or foundation brush, although I always prefer a sponge. The only con to this foundation is the smell- it smells just like paint. Not arts and crafts paint, paint you paint your house with. It doesn't bother me so that's why I still give this foundation 5 stars.
Breanna F.
National City
21 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
This is my first foundation I’ve ever tried . I use to just go bare skinned but now after getting older and having a baby my skins not as even and smooth as it use to be . And as much as I don’t like to admit it who doesn’t love a good selfie . So hello photo focus foundation, I choose it for it’s reputation . I had actually heard about it and they were mostly positive even with my newbie knowledge. Application was easy with the spatula applicator and though I normally like to use my finger to apply everything I found I liked it better after applying with a brush . I would say it’s a medium coverage matte and is a bit sticky feeling even a while later but they may be just because I haven’t ventured yet into the realms of setting powders ?!?. I think the shade was spot on skin tone wise and build able. I haven’t broken out at all . I have seen people talk about a smell and it does have one but honestly after I get it on I don’t notice it anymore . All in all I think I love it . I always feel beautiful and it helps complete my look . The picture speaks for it self I think I look selfie ready ❤️❤️📸
116 reviews
Beauty Junkie Expert Level 3
Review for: Porcelain more...
I have been on the hunt to find my holy grail foundation.  I love to watch YouTube videos for recommendations, especially since foundations can be so expensive.  The Photo Focus is priced great so I decided to pick it up and give it a go.  Right off the bat it smells like paint thinner, which was a concern right away for me, but I kept applying to see how the product would perform.  The smell did go away after a few minutes.  I applied it with a beauty blender over my everyday primer which worked really well.  The look of this foundation blew me away!  It was soooo pretty on my skin!  It covered all of my acne scars, redness, and a breakout I was having.  I set it with powder and setting spray and went about my day.  I looked in the mirror a few hours after that, and I was heartbroken.  The foundation had separated and was cakey in the nostril area as well as the chin.  It had altogether rubbed off of the tip of my nose too.  I do have super oily skin, but I was disappointed because the look of this foundation right after application was beautiful!  As for looking good in photos and no flashback, this is a great choice, but for oily ladies it probably won't hold up.  At least it didn't for my skin.
Fatima M.
Elk Grove, CA
20 reviews
Beauty Junkie Expert Level 4
Review for: Desert Beige more...
I am kind of conflicted with this foundation. I really want to love it, the coverage is great and the finish is what I look for in a foundation but my only issue is that it transfers easily on everything that is in contact with my face like for example my phone and my headset speakers even when I use a setting powder. I used Estee lauder double wear prior and  I never had this issue. ultimately, I give it 4 stars because the price is AMAZING... I will continue to wear it to work but for special events I'll use my double wear. wet n wild Photo Focus FoundationEstée Lauder Double Wear Stay-In-Place Makeup
Maggie D.
Orrick, Missouri
49 reviews
Beauty Junkie Expert Level 1
I really like the color of this foundation, I believe I bought the lightest shade (at least the lightest shade at my local Wal-Mart) which was "Porcelain", and it's almost a perfect match for my fair/light yellow skin tone. I have dry skin and really enjoy the look of more natural finish foundations which I believe this has, but it is just so tacky after you put it on. I definitely have to set it with powder which is not something I enjoy doing as it feels very heavy with the powder and can make my dry skin look very cakey and heavy. If you have combination/oily skin this foundation could be nice but I hate how tacky and sticky it is.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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