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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,393 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,876 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8393)
Q&A (457)
Media (1674)
Eli B.
Charleston, WV
53 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
This is easily my favorite drugstore foundation! I heard people say this is a dupe for Urban Decay Naked Foundation, which used to be my favorite, and I actually like this more! I don't love the packaging, but the foundation gives great coverage and looks natural, lasts well throughout the day and you seriously can not beat the price! I have combination/oily skin. I will continue using this foundation and I can't imagine finding one so cheap I like more than this.
Gladys N.
148 reviews
Beauty Junkie Expert Level 4
I've tried this Foundation 3 times and I'm not too amazed about it for the following reasons.. it's tacky, the shades aren't the best, I thought I found the perfect shade but after a while i felt like it had a too yellow undertone (Shade: Cream Beige). I also had next closest shade to it which was Golden Beige and that one seemed too dark for my skin. Maybe if I were to mix them it will create the perfect shade but, yeah. On the bright side it definitely is Full Coverage, it did a great job covering blemishes and acne. If it weren't for the other stuff this would have been my favorite drugstore foundation since it's super affordable.
Megan J.
857 reviews
Beauty Junkie Expert Level 5
Review for: Nude Ivory more...
This product actually looks really nice. The finish isn’t entirely matte but it definitely isn’t what I would call dewy. It applies evenly, doesn’t oxidize on me and really makes a nice foundation. I’m not a huge fan of the spatula applicator that is attached to the top of hue foundation. It does help keep me from making a mess but I would rather have a pump. Overall, I recommend this. Can’t go wrong for the price and I would definitely classify it as medium to full coverage.
Lauren W.
123 reviews
Beauty Junkie Expert Level 4
This is a really great foundation. The shade porcelain is an excellent match for me, and it has medium buildable coverage. It dries down to a matte finish but doesn't accentuate any dry patches on my combo skin (usually leans oilier but is drier because of winter). I think this foundation would work for any skin type because it keeps me matte without looking dry. For under $7, it's a steal!
Paula V.
Hanford, CA
27 reviews
Beauty Junkie Expert Level 1
This is a great foundation and its unbelievable how cheap it is. I honesty don't care about flashback but i was in need of a affordable foundation that lasted on my skin. I have combination skin with melasma and hyper-pigmentation. This foundation covers a decent amount. Its not full coverage by any means but i wasn't looking for that either. It wears throughout the day amazingly well. My only issue is that i couldn't find a good shade match but even so i still wear it.
Patcess C.
56 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
Everyone who's tried this wasn't kidding when they said they loved it because I do!!!! For the price too I was really skeptical but this foundation is really nice!! I love that it has a spatula handle! It makes putting it on the face so much easier because sometimes I don't want to be using my fingers! 😜 it applies really smooth and buidable! I would say it's light to medium coverage!! Perfect for everyday because sometimes I don't want to be using my expensive foundations everyday!! Lol
Hannah P.
Tulsa , OK
17 reviews
Really wonderful foundation especially for the price! It has a pretty solid shade and undertone range and good coverage. I like a good medium coverage foundation and this provides this in one layer. Two layers give around full coverage which is good sometimes. I have dry skin and as long as my skincare routine stays right this doesn't catch any dry spots. The only downside is the smell - it smells like paint but it does fade once it's on the face.
Stephanie S.
Roanoke, VA
147 reviews
Beauty Junkie Expert Level 3
Review for: Soft Beige more...
I decided to try this foundation after hearing good reviews for months. Plus I recently went Creulty free in my makeup and beauty; so this one one of the few I could find that was drugstore and worth the hype. That what this is, Worth the Hype, every bit of it. I love the coverage, the matte finish, use a setting spray and it’s less matte more stain finish. Just con is the smell but that fades once on your face. Go to your local Walmart or drugstore and grab it!
Tess H.
Owatonna, MN
119 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
I have combination skin with texture and larger pores on my cheeks. I wanted to love this foundation but it oxidized and sunk into my pores by the end of the day. It oxidized so bad that it started off as the perfect shade and was a orange mask by the end of the day. (I used good primers) I mixed this with other foundations and it worked better. BUT I just can't get past how much it caked into my pores, nose, and smile lines. Definite pass on this one for me.
Katie B.
Texas City
60 reviews
Beauty Junkie Expert Level 1
Review for: Porcelain more...
I use this foundation every other time. It is a lighter foundation but you can build it up. It is not a full coverage foundation for sure but I do enjoy it. THE PRICE IS A STEAL.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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