wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,559 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,879 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8559)
Q&A (460)
Media (1716)
Vicky M.
26 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
Love love love this foundation! I’m on my 3rd bottle already. I feel like this foundation beats out other high end foundations that I’ve tried before. I use this foundation everyday and use the Laura Mercier translucent powder to set it and the combination of the 2 make my skin look so healthy. I don’t think that the foundation is really matte, to me it leaves like a natural finish but still covers old acne scars. The smell of the foundation is not my favorite but you only notice it when you first apply the foundation.
Kati W.
Overland Park, KS
55 reviews
Beauty Junkie Expert Level 2
Review for: Nude Ivory more...
I loved the price of this product and have tried many of their other products with great luck.  However I was very underwhelmed with this product. The applicator was not something that I would use and the foundation was very watery. I would not recommend this foundation and do not intend to purchase it again. I did not use it more than one time. 
Chloe C.
appleton, WI
10 reviews
Review for: Soft Beige, Buff Bisque, Classic Beige, Soft Ivory more...
This is my favorite foundation ever. It is pretty heavy but it provides FULL coverage. It is long lasting especially for this price. It is easy to apply and works well with a beauty blender or a brush. It is so cheap and it does smell like wet paint but it’s all cruelty free and vegan which is a plus !!
Loreli A.
47 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
I heard really good reviews on this foundation so i went out and got it this is a very affordable foundation and it’s very good quality it’s medium coverage the only complaint is the packaging bc it looks cheap but i don’t mind since the foundation is good
Hope C.
Hanover, MD
81 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
Super affordable and nice foundation. I just wish they had a better color range. The color doesn’t match and the next shade wouldn’t match either so i just top it off with a powder foundation that matches my skin tone. would recommend if it matches though
valorie m.
52 reviews
Beauty Junkie Expert Level 1
Review for: Shell Ivory more...
If you have oily skin, buy this foundation! If you don’t want a cake face, buy this foundation! It is very long lasting and works very well. The tab connected to the lid is very helpful to, to apply to your face and to not use all your foundation.
Robin M.
Sumner, WA
120 reviews
Beauty Junkie Expert Level 4
I LOVE this foundation, finally one I can afford that gives me high end results. I have the most troublesome skin, yet here we are with every shade you can think of, and at a price the is doable. It blends like a dream, soaks into the skin and covers extremely well (medium coverage) NO flashback, and does well with both beauty blender type sponges and brushes. They only con I can state about it is that it does have a very distinct fragrance...cant quite place it but I seem to wax nostalgic when I use this foundation
Andrea R.
Miami, FL
304 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
This foundation is really good and it does look great in photos and stays pretty matte. My only issue with this is I don’t really like the smell that much I can’t put my finger on it and the applicator is a little strange but other than that it’s great and affordable. wet n wild Photo Focus Foundation
Noelia E.
91 reviews
Beauty Junkie Expert Level 1
Review for: Classic Beige more...
I love this foundation!! I.T has a great natural finish that looks like my skin but better. It’s more of a light to medium coverage, and I’m sure you’ll be able to build it up if you want. The price is amazing and I highly recommend this. The only issue I’ve found with this is the strand paint smell.
Khry C.
Hamilton , NJ
11 reviews
Review for: Classic Beige more...
I literally love this foundation. It reminds me of double wear except a whole lot affordable. I heard a lot of different reviews one this before purchasing but with it being affordable I gave it a tru & honestly fell in love. I def recommend this product!
Chelsea D.
141 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

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