wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

see more...

Top Questions See all 2,079 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Whsts your super power?wet n wild Photo Focus Foundation...1 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (9,200)
Q&A (519)
Media (1819)
Fernanda S.
Raleigh, NC
74 reviews
Beauty Junkie Expert Level 2
I'm really happy about to finally found a good foundation. This product is just amazing, its feel light on my skin and the coverage is medium to full. I love it!
Latishya E.
25 reviews
Beauty Junkie Expert Level 1
Review for: Golden Beige more...
this foundation has a medium coverage but it looks great on the skin, i use this foundation when i like to build coverage and works well when mixing foundations!
Kaitlyn P.
Springdale, AR
251 reviews
Beauty Junkie Expert Level 4
Review for: Porcelain more...
This right here is liquid gold! I generally have oily/dry skin but this stuff stays on all day without wearing off and keeps my face glowing! 😍 I have been asked by so many people what I use and I always tell them Wet n Wild and they look amazed and for the price it's also just incredible and saves me so much money. It's just as good as the high dollar makeup. It also doesn't break me out, doesn't clog pores, doesn't make my face oily or greasy looking, and gives me that extra glow. I will recommend to everyone! The picture I'm including is ALL day wear! 
・✧ L.
13 reviews
Beauty Junkie Expert Level 1
Review for: Toffee more...
I really loved this foundation! The coverage is so great and anytime I wore it I'd get compliments about how great my skin looked! It photographed so nicely too!
Erin K.
39 reviews
Beauty Junkie Expert Level 1
This product works extremely well for me. I have dry to normal skin and this product has a medium coverage finish that does not look cakey. Because it is so affordable, it is easy to buy multiple shades to mix a perfect match. I would repurchase.
Ruba H.
12 reviews
I love this product! Such a high maintenance product for such a good price!! I restore on this foundation every couple months cause I just can't get enough. Thank you wet n wild ❤❤❤
Mercedes J.
1 review
Review for: Other more...
This foundation is amazing it’s so beautiful on the skin the packaging is amazing and beautiful the con is it comes in limited shades it’s very affordable tho. I would highly recommend this to others I think it would look good on every skin type.
Ellen C.
Auburn, WA
32 reviews
Beauty Junkie Expert Level 2
I waited a long time before purchasing this guy. But once Rite Aid had their 30% off all wet n wild last week, it made this foundation under $5! Anytime you are considering buying wet n wild, definitely check the Rite Aid ad for the week, always a deal! I love the range of their colors for lighter skin tones, including cool, neutral and warm undertones. I cannot speak to deeper skin tones. I apply with my a sponge and love the application. With the amount I apply, it's about a light to medium coverage foundation. Wears nicely all day. Better for under 8 hours of wear, breaks down after that though. I have combination skin with an oily T zone and have a great appreciation for this product!
Alexa M.
Park ridge, IL
125 reviews
Beauty Junkie Expert Level 3
I wish I could give this foundation no stars. I bought it because I saw people raving about it on social media. When I finally saw my shade in stock I grabbed it. This is hands down the worst foundation I've ever tried. I have normal/dry skin and this foundation lays on my skin terribly! It clings to not only dry spots but any little peach fuzz on your face. I have never had a foundation cling to my peach fuzz. I have tried this foundation with multiple primers and multiple application techniques. It makes my face look cakey with a medium coverage.
Cheyenne A.
Lebanon, MO
146 reviews
Beauty Junkie Expert Level 3
Review for: Classic Beige more...
I'm probably the only one who doesn't love this product but I guess that's what reviews are for lol. But I wanted to love this foundation soooooo bad, it applied well, didn't oxidize, and I know it smells like paint but it honestly didn't bother me. The foundation looked so cakey on my skin. I have fairly good skin. I hardly have break outs and when I do it's just one of two blemishes and I really don't have troubled skin. About a minute after wearing it it looked extremely cakey everywhere and I didn't even put a ton on. I also don't like how it's sticky.. even when I set it with powder it was still sticky.. I just couldn't use it.. I wanted to like it so bad..
Chelsea D.
146 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
290 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
wet n wild Photo Focus Foundation

ULTA was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.