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wet n wild Photo Focus Foundation
18 varieties available

wet n wild Photo Focus Foundation


4.2 out of 5 stars
  • 5 Stars55%
  • 4 Stars28%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star3%
4.27 / 5 based on 8,390 Reviews


Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash


Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

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Top Questions See all 1,875 Q&A

  • Are these available in stores, or online only?Which store...4 Answers
  • How many colors are in the shade range?4 Answers
  • Is it a nice foundation? What is the problems that it has?11 Answers
wet n wild Photo Focus Foundation
wet n wild Photo Focus Foundation
Reviews (8390)
Q&A (456)
Media (1673)
Samantha F.
Beckley, WV
79 reviews
Beauty Junkie Expert Level 2
This is my current liquid foundation I am using. I do have oily skin and with this foundation if I don’t put a powder over it to lock it all in place it will just slide right off. The coverage is good and buildable as you go. For drugstore this is a great liquid foundation at a affordable price.
Nicole T.
113 reviews
Beauty Junkie Expert Level 3
Bought it after I saw great reviews. Not to great for dry skin!!! Matte finish. I think you can work it with dry skin if enough moisturized and no dry patches!? It smells like paint!!! For only $4.68 +tax from walmart... try and see. If you don't like it, bring it back!!!

UPDATE: it grew on me!!! I tested it out some more. it applies best with a demp beauty sponge!!! dap it on and it looks great!!!
Brayten G.
Greencastle, IN
17 reviews
Beauty Junkie Expert Level 1
Review for: Nude Ivory more...
Just started using this Foundation, but I love it. Doesn’t feel
Heavy on my skin, but provides great coverage. I have super sensitive skin, but haven’t had any problems with this Foundation.
Melanie H.
Lake Charles, LA
221 reviews
Beauty Junkie Expert Level 3
Review for: Buff Bisque more...
I am very picky about the finish of my foundation. I like something that isn't completely matte, but not dewy.. more demi-matte.. also not TOO full coverage.. just something light that doesn't feel heavy or drying. i have never found something drug store that gives me what i want. UNTIL NOW. This foundation is fantastic. I love that on the bottle they not only name it, but put things like "light-medium neutral".. based on that, i was able to pick my shade easily.. and it was a GREAT match. The finish on it is wonderful. I am definitely in love with it.
My only con is that it smells very strongly of paint, but that disappears once its applied and dries down.
What f.
53 reviews
Beauty Junkie Expert Level 2
In love with this foundation. Wet n wild always has some amazing products at their price they are more than worth it. I purchased this at Wal-Mart I got shade 368c. I use it with my elf primer & I am very pleased with this foundation. It blends out very well and is smooth on my skin. Also it wont dry out or look flakey on my skin like other foundations do. And most of all what I really appreciate about this brand / foundation is that it is vegan and cruelty free. 🐰 Will be purchasing again once I run out .
Jessica M.
12 reviews
Beauty Junkie Expert Level 3
So the coverage of this product is great. It truly is. The downfall for this foundation is the smell. It's like I'm going downstairs to my basement and getting a big can of paint and slapping it on my face.
Sarah H.
33 reviews
This product was definitely something I will probably continue using... although, I have to say the the scent it gives off is definitely not my favorite and smells like the chemicals of wall paint. I matched my shade online and though I had the perfect shade until I actually put it on my face to notice that it was way tanner than expected. Just remember that when you go to buy it, put a little swatch on your hand(if you have clean hands) and dab a little on your face to see how it wears. One other thing I noticed is that it did not give back a whole lot of flashback which usually happens, but it did give back a little and made the foundation lighter.
Nikki M.
Orange, TX
63 reviews
Beauty Junkie Expert Level 1
As promised, this looks nice in photos. However in real life it made me look dry and cakey. It smells HEAVILY of paint, almost unbearably so. I wouldn't re purchase
Kristen m.
410 reviews
Beauty Junkie Expert Level 5
I have heard so much hype about this product on social media that I just had to give it a try. I have never purchased a drug store foundation, but something about it intrigued me. I have CVS extra buck rewards so i figured id try it out. I was pleasantly surprised! It definitely is comparable to my high end foundations. I applied it with a damp beauty blender. It didnt emphasis my dry patches on my skin or the texture on my forehead. I was amazed that it lasted all day without breaking up on my skin. The only thing that i really hate is the smell. It truly smells like I am applying paint to my face. For the price, it is overall a great foundation! 
Halli A.
St Augustine, FL
137 reviews
Beauty Junkie Expert Level 2
Such a great foundation, especially being so cheap and drug store. Has a weird smell but that goes away pretty quickly. Leaves a nice even finish, and good coverage.
Chelsea D.
139 reviews
Is this product good for dry skin? I use Too Faced Born this way, and I am looking for a cheap foundation that is more affordable and won't completely dry out my skin, more than it already is.
Agnus V.
Caldwell, TX
9 reviews
What type of coverage does this foundation give you?
Kathleen Y.
256 reviews
Does this product actually smell like paint? Does the smell linger on your skin after you finish applying?
Michelle H.
49 reviews
Do you guys like the coverage of this foundation?
Inasse H.
36 reviews
I need a good foundation for my mixte skin, do you recommend me this one??

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